Marketing Resources: Web 2.0

• How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakesby William Arruda
  The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that ...
  More articles on Marketing Tips, Personal Branding, Web 2.0
• The Brave New World of the Engaged Webby AJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Want to Better Manage Web Content? Five Questions for Your IT Staffby Ryan Stocker
  Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. By posing these five simple questions to IT staff, marketers can take on a more active role in ensuring a positive Web experience for visitors—delivering ...
  More articles on Customer Experience, Web 2.0, Web Content, Website Design
• Brand Marketers, Meet Social Networks: Building Communities Without Jeopardizing Your Brandby Joe Lichtenberg
  Consumer-generated reviews. Blogging. MySpace. Viral marketing. There's no doubt about it, Web 2.0 is booming. And it's putting the power of the Web into the hands of individuals. At the same time, this shift in power is wreaking havoc with ...
  More articles on Blog Comments, Blogging, Branding, Customer Relationships, Social Media, Social Networking, Web 2.0, Word of Mouth

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• SMBs to Boost Twitter Use for Marketing
  Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over ...
  More articles on Research Summaries, Small Business, Social Media, Twitter, Web 2.0
• Must We Really Move Up to Three?
  Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  More articles on B2B Marketing, Sales, Web 2.0

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Web 2.0 case studies, deconstructing real life examples and illustrating lessons learned

• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites

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Web 2.0 marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
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