Digital Marketing

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• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  Digital Marketing, Email Marketing, Online Marketing, Social Media
• Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing ElementsKaren Talavera
  Digital marketing isn't just an ever-growing collection of components anymore (if it ever was). Don't limit your perception of it to adding the latest Web 2.0 gadget to your site ...
  Customer Engagement, Digital Marketing, Email Marketing, Social Networking
• How to Target Your Prospects With Military PrecisionJ. Woody Meachum
  Predicting where your prospects are online is tricky—and often expensive. And it's not always about where they are but also what are the best ways to reach them. How should you ...
  Digital Marketing, Lead Generation, Marketing Smarter, Marketing Tips, Personas
• Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)Ann Handley
  New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who ...
  Digital Marketing, Marketing Tips, Social Media, Video Blogs
• When the Media Becomes the Marketing: Q&A With CC ChapmanMack Collier
  While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect ...
  Digital Marketing, Podcasting, Videos
• Direct-to-Consumer PR Reflects Power of Do-It-YourselfGail Martin
  With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also ...
  Digital Marketing, Public Relations
• Case Study: How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and ConsumersNettie Hartsock
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the ...
• Case Study: How a Bed & Breakfast Inn Boosted Its Bookings with One Video AdNettie Hartsock
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, ...
• How to Keep Up With Social Media: 'Think Liquid' AppliedGeoff Livingston
  Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its ...
  Digital Marketing, Public Relations, Social Media
• Case Study: How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 TitlesLaurie Lande
  A developer/distributor of 1,000+ videogames found it overwhelming to keep track of its digital marketing collateral for the huge inventory. A new digital-asset management system was the first step in ...
• Under Pressure: Moving From Traditional to Digital MediaMichael Emerson
  By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional ...
  Advertising, Digital Marketing, Mobile Marketing, Targeting
• Navigating the Emerging 'VirtuReality' MarketRay Podder
  Last month, Kwik-E-Mart's opened around the country. You know, the one from the imaginary world of The Simpsons? What's more, the Geico Cavemen have their own sitcom, and fictitious TV-character ...
  Branding, Digital Marketing, Marketing Challenges, Word-of-Mouth
• Bridging Real and Virtual Worlds Through MarketingDavid Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• Going Mobile: Portable Media Market Finally Getting Traction?Howard Greenfield
  Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell ...
  Customer Experience, Digital Marketing, Mobile Marketing, Videos
• The Copying of Digital Content: Where We’ve Been and Where We’re GoingJoe Laferrera
  While technologists may be well prepared for digital convergence, lawmakers seem to have been caught by surprise.
  Digital Marketing, Marketing Smarter
• The Next Shiny ThingKim MacPherson
  What's new and cool in the email space? Animation? Flash? Video and voiceovers? Some other hip and sexy technique to grab eyeballs? Put the glitz aside. Would you believe...there's ...
  B2B Marketing, Customer Engagement, Digital Marketing, Lead Generation, Newsletters, Targeting