Digital Marketing

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• 22% of Opt-in Emails Not Reaching InboxesAyaz Nanji
  Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• #SocialSkim: Social Media This Week, Including Facebook's TV-Like AdsAngela Natividad
  We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Four Agri-Marketing Campaigns Any Marketer Can Learn FromDoug Austin
  Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with ...
  Advertising, Digital Marketing, Social Media, YouTube
• How Brands Use Facebook: Hashtags, Content Types, and User EngagementAyaz Nanji
  Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.
  Digital Marketing, Facebook, Research Summaries, Social Media
• The State of Digital Copywriting: Top Challenges and TrendsAyaz Nanji
  The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent ...
  Content, Content Marketing, Copywriting, Digital Marketing, Research Summaries, Web Content, Web Copy, Writing
• Marketers Struggling With Real-Time PersonalizationAyaz Nanji
  Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
  Big Data, Digital Marketing, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries
• Top 10 Video Sites, YouTube Networks, and Ad PlatformsAyaz Nanji
  Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the ...
  Advertising, Content, Digital Marketing, Google, Research Summaries, Videos, YouTube
• How Marketers Expect Social Spend to Increase [Infographic]Ayaz Nanji
  The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.
  Digital Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, YouTube
• Web Versus Mobile Analytics [Infographic]Verónica Jarski
  Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile user behavior? Here's a look ...
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Digital Marketing, Mobile Marketing, Smartphones, Websites
• The Most (and Least) Effective Keywords in Email Subject LinesAyaz Nanji
  Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a ...
  Content Marketing, Copywriting, Customer Behavior, Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• Fortune 500 Bullish on Social Media and Corporate BloggingAyaz Nanji
  Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.
  Corporate Blogging, Digital Marketing, Facebook, Google+, Instagram, Research Summaries, Twitter, YouTube
• Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
  As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Product Marketing, Sales and Advertising, Videos
• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries
• How Consumers Use Local Search on Their Mobile PhonesAyaz Nanji
  The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a ...
  Digital Marketing, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• How Facebook, Twitter, and Pinterest Sharing Affects SalesAyaz Nanji
  Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, ...
  Digital Marketing, Facebook, Pinterest, Research Summaries, Sales, Social Media, Twitter
• Increasing Marketing's Relevance to the Business [Infographic]Laura Patterson
  The results of the 11th annual Marketing Performance Management Survey are out. Find out about the key findings in this infographic.
  Data, Digital Marketing, Marketing Analytics, Metrics, Sales
• #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)Angela Natividad
  Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Measurement, Metrics, Mobile Marketing, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Which Emails Get Rescued From Spam FoldersAyaz Nanji
  Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• B2B Buyers: Traits by Generation [Infographic]Verónica Jarski
  To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Millennials, Sales