Email Marketing

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• B2B Marketing Tactics Not Driving Enough Sales Leads
  Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) ...
  B2B Marketing, Email Marketing, Lead Generation, Marketing Challenges, Research Summaries, Sales
• The Personal Touch of an Automated Lead Nurturing Program
  "Nearly every marketing expert will agree: For a [website] visitor to become a customer, you must take the visitor through three basic stages," writes Sookie Shuen at MarketingProfs. "Those stages ...
  Email Marketing, Lead Nurturing, Sales
• Five Tips for Creating a Productive Subscriber Experience
  "[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
  Copywriting, Customer Experience, Email Marketing
• Who Defines Spam and Why It Matters
  Following the letter of the CAN-SPAM law will keep your company out of trouble with the government—but woe betide any email marketer who thinks these minimal standards will satisfy ISPs ...
  Branding, Email Marketing, Spam
• Three Common Email Errors and What You Should Do About Them
  A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
  Email Marketing, Marketing Tips, Writing
• Four Email Marketing Trends That Remain Strong
  If you've been an email marketer for awhile, you know how swiftly the landscape can change and evolve: What worked in 2011 won't necessarily work in 2012. Scary thought, yes. But ...
  Digital Theory, Email Marketing, Marketing Tips, Personalization, Targeting
• Forrester: Calculate the Value of Your Email Subscribers
  Many interactive marketers rely on email subscriber valuation (ESV) to justify budgets and plan messaging strategies, according to a new report by Forrester Research, which presents a three-step formula for ...
  Email Marketing, Measurement, Research Summaries
• How to Choose Stock Images for Your Email Campaigns
  "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
  Content, Creativity, Email Marketing, Marketing Tips
• Five Trends B2B Marketers Need to Understand to Succeed in 2012Chris Chariton
  What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...
  B2B Marketing, Content, Digital Theory, Email Marketing, Marketing Tips, Online Marketing, Social Media
• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  Email Lists, Email Marketing, Marketing Smarter
• Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
  Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• SMBs Missing Email List-Building Opportunities
  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
  Email Lists, Email Marketing, Research Summaries, Small Business
• Four Ways to Optimize Your Email's Call to Action
  Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During ...
  Copywriting, Email Marketing, Marketing Tips
• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  Email Marketing, Email Subject Lines, Lead Generation, Writing
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  Customer Relationships, Email Campaigns, Email Marketing, Small Business
• You Botched That Marketing Email. Now What?John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
  Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
• Three Tips for Effective Feedback-Loop Management
  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  Customer Satisfaction, Email Marketing, Marketing Smarter, Reputation Management
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  Community, Content, Customer Retention, Email Marketing
• Seven Tips for Forging an Appropriate Online ApologyDenise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are ...
  Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• Four Timeless Email Copywriting Commandments
  Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you ...
  Content, Copywriting, Email Marketing