Email Marketing

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• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
  You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
  Email Marketing, Segmentation, Testing, Videos
• Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
  This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
  Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
• The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
  If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
• How Often Brands Send Marketing EmailsAyaz Nanji
  How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
  Email, Email Campaigns, Email Marketing, Research Summaries
• Why Email Still Reigns Supreme [Infographic]Laura Forer
  Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
  Email, Email Marketing, Personalization, Testing
• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• The Top Email Providers and Devices in 25 CountriesAyaz Nanji
  Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
  Digital Marketing, Email, Email Marketing, Research Summaries
• Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]Laura Forer
  Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see ...
  Content, Email, Email Marketing, Personalization
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• The Impact of Saying Thanks in Email Subject LinesAyaz Nanji
  Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
  Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
  Email Marketing, Email Subject Lines, Marketing Communications, Testing
• Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz Nanji
  What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
  Digital Marketing, Email, Email Marketing, Eye Tracking, Research Summaries
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• How 100 Retailers Engage New Email Subscribers [Infographic]Ayaz Nanji
  How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have ...
  Email, Email Marketing, Research Summaries, Retail Marketing
• What GDPR Means for Marketers [Infographic]Ayaz Nanji
  Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more difficult, according to recent research from Act-On.
  Email Marketing, Research Summaries, Survey Data
• Email Personalization: What Consumers Want From Retailers [Infographic]Ayaz Nanji
  Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.
  E-Commerce, Email, Email Marketing, Personalization, Research Summaries, Retail Marketing
• Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura Forer
  Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
  Email, Email Campaigns, Email Marketing, Humor, Segmentation
• Do You Still Believe These Three Urban Myths of Email Marketing?Jen Ribble
  Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the ...
  Email, Email Deliverability, Email Marketing