-
Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
-
Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
-
The Impact of Contests on Email Leads [Infographic]Ayaz Nanji
Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.
-
50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
-
Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
-
Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
-
Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
-
Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Email,
Email Marketing,
Inbound Marketing,
Lead Generation,
Management,
Marketing Budgets,
Marketing Operations,
Marketing Strategy,
Research Summaries,
ROI,
Sales,
Social Media
-
Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
-
Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
-
Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
-
The Evolution of Modern Marketing Automation [Infographic]Verónica Maria Jarski
To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
-
Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
-
Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
-
Want Effective Calls to Action? Use 'Action Trains'Alex Becker
The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
B2C,
Customer Acquisition,
Customer Behavior,
Customer Engagement,
Direct Marketing,
E-Commerce,
Email Marketing,
Facebook,
Inbound Marketing,
Lead Generation,
Sales,
Website Design
-
How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
-
National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
-
Three Steps for Making (Big or Small) Data Work for MarketersRaj Kadam
When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact ...
-
Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
Customer Acquisition,
Customer Experience,
Customer Relationships,
Direct Marketing,
E-Commerce,
Email,
Email Marketing,
Integrated Marketing,
Mobile Marketing,
Online Marketing,
Social Media,
Targeting
-
Seven Deadly Email Marketing Sins, and How to Avoid ThemJames Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
MarketingProfs uses single