Forecasts

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• Marketers to Focus on Social Media in 2010
  Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward ...
  Forecasts, Research Summaries, Social Media
• 2010 Ad Spend Flat, Online Up: Forecast
  In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is ...
  Advertising, Forecasts, Research Summaries
• Marketing Hiring to Rebound in Early 2010
  Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said ...
  Forecasts, Job Search, Research Summaries
• Electronics Sales to Edge up in 2010
  The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the ...
  Consumer Electronics, Forecasts, Research Summaries
• Internet Marketing Recovery Forecast for 2010
  Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, ...
  Advertising, E-Commerce, Forecasts, Recession, Research Summaries, Social Media
• Online Ad Spending to Recover in 2010
  Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, ...
  Advertising, Forecasts, Marketing Budgets, Research Summaries, Videos
• Small Business Marketing in 2010: A Forecast
  Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more ...
  Customer Engagement, Forecasts, Online Marketing, Research, Small Business, Social Media, Social Networking
• Holiday Retail Forecast Revised Upward
  Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
  Consumer Electronics, Customer Behavior, Forecasts, Pricing, Research, Research Summaries
• Internet Strong Amid Tepid 2010 Ad Recovery
  Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to ...
  Advertising, Forecasts, Recession, Research Summaries, Television
• Geotargeted Ads to Reach $1.9B in 2013
  By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according ...
  Advertising, Forecasts, Local Marketing, Research Summaries, Small Business