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• Sales and Marketing 2003: Sell Me The MoneyTom Barnes
  n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects.
  Branding, Collaboration, Copywriting, Market Research, Metrics, Sales, Targeting
• Why ROI Doesn’t Work (Part 2 of 2)Glenn Gow
  Most companies do not use ROI tools effectively. Here are the steps you'll need to successfully complete the sales process.
  High-Tech Marketing, Measurement, Metrics, ROI, Testing
• Why Most High Tech Companies Will Miss Their ForecastsPaul DiModica
  Look critically at IT's current operating cycles and its approach to business. Paul has, and he's identified five specific reasons why high tech firms will continue to be stuck in ...
  Economic Crisis, High-Tech Marketing, Marketing Smarter, Measurement, Metrics, Relationship Marketing, Sales
• The 10 Worst Methods for Calculating IT Sales QuotasPaul DiModica
  Here are the top ten most common methods firms use to calculate their technology sales quota - and they're all wrong. Did your method make the list?
  High-Tech Marketing, Measurement, Metrics, Sales
• How to Create an eDialogSteve Tingas
  Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted.
  Customer Engagement, Customer Relationships, Measurement, Metrics, Segmentation
• Six Classic Mistakes...Email Newsletters Make Mark Brownlow
  In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.
  Customer Relationships, Metrics, Newsletters, Permission Email Marketing, Targeting, Websites
• The Power of Pop-UnderKeith Boswell
  Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?
  Advertising, Metrics, Website Design, Websites
• Wireless Advertising to the Rescue?Allen Weiss
  Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?
  Advertising, Brand Awareness, Email Marketing, Metrics, Mobile Marketing, Targeting, Websites
• Ignore Marketing and Increase Your Revenues?
  What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.
  Creativity, Customer Experience, Measurement, Metrics, Testing, Value Propositions, Website Design, Websites