Pricing

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• How to Battle the Downturn With Foursquare
  "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  Pricing, Promotions, Social Media
• Even Good Marketers Make Dumb MistakesElaine Fogel
  MarketingProfs Elaine Vogel shares a marketing mistake she made.
  Content, Pricing
• How to Get SaaS Pricing Right
  Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
  High-Tech Marketing, Pricing, Sales
• Women Eager to Receive Mobile Coupons
  Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
  Mobile Marketing, Pricing, Research Summaries, Smartphones, Women
• Top-Gaining Site Categories in March Led by Auto
  Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
  Customer Behavior, Pricing, Research Summaries, Websites
• Shoppers Seek Coupons and Free Shipping Offers
  Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
  Customer Behavior, E-Commerce, Pricing, Research Summaries
• Disconnects Plague Loyalty Programs
  Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
  Customer Engagement, Personalization, Pricing, Research Summaries
• Don't Let This One Get Away!
  One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
  Customer Behavior, Marketing Strategy, Pricing
• Marketing Is So Much More Than Promotion: Just Visit My HairdresserBarbara Bix
  What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business ...
  Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
• Holiday Retail Forecast Revised Upward
  Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
  Consumer Electronics, Customer Behavior, Forecasts, Pricing, Research, Research Summaries
• Holiday Shoppers Holding out for Discounts
  Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain ...
  Customer Behavior, Pricing, Research
• Worth Every Penny
  Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs ...
  Customer Behavior, Pricing, Small Business
• 'Value' Tops Consumers' Grocery Shopping List
  When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.
  Customer Behavior, Pricing, Research Summaries
• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  Creativity, Humor, Marketing Inspiration, Pricing, Recession
• Fee-Fi-Fo-Fum
  Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
  Customer Behavior, Pricing, Small Business
• Fly a Mile in Their Shoes
  In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  Advertising, Customer Behavior, Pricing
• Low Prices Will Rule 2009 Holiday Season
  US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
  Advertising, Customer Behavior, Pricing, Recession, Survey Data
• Would You Like a Tattoo With That?
  "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  Pricing, Promotions, Recession
• Retail Price and the Impact of Commodity-Price InflationJoy Joseph
  In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media ...
  Measurement, Metrics, Pricing
• Monetize This
  "We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
  Customer Behavior, Marketing Inspiration, Pricing