PPC Campaigns

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• Spend Less, Get More
  Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  Google, Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• Paid-Search Prescription
  Is your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like ...
  Keywords, PPC Campaigns, Small Business
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO
• Hocus-Pocus, Keyword Focus
  The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Don't Wash Your Hands, OK?
  In a recent post at eMagine's B2B Web Strategy blog, Matt Roche warns about the dangers of outsourcing your PPC campaigns—and then washing your hands of them. Oftentimes, when B2B ...
  B2B Marketing, Hiring Outside Resources, PPC Campaigns
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Go Where the Current Leads
  John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  Google, Marketing Inspiration, PPC Campaigns, Search Engine Marketing, Videos