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Five Critical Elements in a Successful PPC Campaign
"PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
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Four Tips for the Perfect PPC Landing Page
Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period.
"After seeing those results it is fair to say that I ...
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Is Outsourced PPC Right for You?
Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
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Is a PPC Campaign Right for You?
"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
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Three Ways That Monitoring Social Media Can Help PPC Campaigns
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
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Matching Search Strategies to Business Goals: Here's Some Help
"The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
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Debunking Top PPC Myths
A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
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Add Some Local Flavor
When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
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The Free-Trial Backfire
It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
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Short, Sweet and Digging for Gold
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
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SEO Will Cure That SOS
Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
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Getting Hot, Hot, Hotter
Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
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Stay Tough, Stay Trendy
Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
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Make This List, and Check It Twice
If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
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It Doesn't Have to Be Either-Or
A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
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Wave the Banner
"Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
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Slam Dunks and Rebounds
"At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
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Wow! Look Who Just Stopped by!
Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com.
All too often, ...
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Basic Tips for Fighting Click Fraud
Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
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Test, Test and Test Again
"No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
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