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• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• The Content Preferences of LinkedIn Members [Infographic]Ayaz Nanji
  LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
  Content, Content Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• Ghostwriting Blog Posts for Sales Reps? Read This First.Laura Lentchitsky
  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Sales, Writing
• #SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian Neri
  This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• How a Blog Can Help You Build a Personal Brand OnlineMilica Skocic
  To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is ...
  Blogging, Content, Personal Branding, Writing
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Why Sending Questions Before an On-Camera Interview Will Ruin Your VideoDavid Spark
  Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me ...
  Content, Content Marketing, Videos, Writing
• The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]Laura Forer
  Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you ...
  B2B Marketing, B2C, Content, Content Marketing, Videos, Websites
• #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian Neri
  Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
  Advertising, Augmented Reality, Career Management, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Videos
• What Makes a Great 'About Us' Page [Infographic]Laura Forer
  "About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to ...
  B2B Marketing, Branding, Content, Marketing Inspiration, Testimonials, Videos
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• 13 Statistics That Prove the Value of SEO [Infographic]Laura Forer
  Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, ...
  Content, Google, Marketing Strategy, Search Engine Marketing, SEO
• Avoid These Seven Classic On-Camera Interview MistakesDavid Spark
  As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic ...
  Content, Content Marketing, Public Relations, Videos, Web Content
• How to Streamline Your Creative Operations [Infographic]Laura Forer
  Between coming up with new concepts, tracking ongoing projects, and managing team members who are often spread out, creative teams—and their leads—have a lot going on. Today's infographic reminds you ...
  Career Management, Content, Management, Marketing Challenges, Marketing Operations, Time Management
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• 15 Tips to Help You Write Faster [Infographic]Laura Forer
  Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.
  Career Management, Content, Humor, Marketing Inspiration, Writing
• Social Media Cheat Sheet for Image Sizes [Infographic]Laura Forer
  Get yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic.
  Content, Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter, YouTube
• Eight Steps for Running an Awesome UGC Marketing CampaignKevin Joyce
  User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this ...
  Content, Content Marketing, Influencer Marketing, Social Media, User-Generated Content
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing