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• The Modern Press Release: Two Don'ts and Three Do'sJay Hickman
  The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
  Content, Press Releases, Public Relations, Publishing, Writing
• The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter Petralia
  Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
  Content, Data, Digital Marketing, Digital Theory, Marketing Planning, Marketing Plans, Marketing Strategy, Measurement
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
  B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  B2B Marketing, Content, Customer Service, Engagement, Marketing Strategy, Mobile Marketing, Sales, SMS, Tradeshows/Events
• Podcast Advertising: Revenue and Format TrendsAyaz Nanji
  Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
  Advertising, Content, Podcasting, Research Summaries, Sales and Advertising
• The Indispensable Welcome Email [Infographic]Laura Forer
  Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful.
  Brand Management, Content, Customer Communications, Customer Experience, Email, Email Campaigns, Email Marketing
• Boost Your Email ROI by Improving Your Copy's ReadabilityTrisha Randolph
  As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it ...
  Content, Copywriting, Email, Email Marketing, Email Subject Lines, Writing
• #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This WeekChristian Neri
  LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]Laura Forer
  Oh, no, you didn't! Make sure your brand isn't participating in these six social media no-nos.
  Content, Customer Communications, Customer Service, Facebook, Social Media, Twitter, Writing
• Why Your Ideal Prospect Just Picked Your Competitor (and How to Win Next Time)Laura MacPherson
  You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
  Content, Content Marketing, Lead Generation, Lead Nurturing, Sales, Value Propositions, Writing
• The State of OTT Video Viewing: Top Devices and PlatformsAyaz Nanji
  Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
  Content, Customer Behavior, Research Summaries, Television, TV, YouTube
• The Business Case for Behavior-Changing Content: Five Rules of EngagementTara-Nicholle Nelson
  Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, ...
  Content, Content Marketing, Customer Engagement, Engagement, Web Content, Writing
• Five Best-Practices for Managing Digital Marketing Content and AssetsLeslie Weller
  In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.
  Content, Digital Marketing, Marketing Automation, Web Content
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This WeekChristian Neri
  This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• The Remarkable Reach of Traditional RadioAyaz Nanji
  Traditional radio continues to reach more US adults each week than any other media channel or any type of digital device, according to recent research from Nielsen.
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data
• Video Content and Its Role in the Marketing Funnel [Infographic]Laura Forer
  Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video ...
  Content, Customer Behavior, Lead Generation, Sales, Videos
• Seven Content Types That Will Increase Leads and ConversionsAndrew Gazdecki
  You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content ...
  Content, Content Marketing, Lead Generation, Promotions, Social Media, Videos
• Five Mantras That Can Lead to More Leads From Your Blog [Infographic]Laura Forer
  Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
  Blogging, Blogging Policy, Content, Content Marketing, Content Strategy, Lead Generation, Writing
• Marketing Video: Content Marketing Quick Tips From A to ZCassie Nelson
  Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing ...
  Content, Content Marketing, Content Strategy, SEO, Social Media