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• The Content Structures, Processes, and Tools Most Used by MarketersAyaz Nanji
  Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey ...
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This WeekChristian Neri
  YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, YouTube
• How Brands Use Instagram Stories [Infographic]Laura Forer
  The Instagram Story feature has been around for over a year now. How have brands latched on, and how are they using it to drive engagement? Today's infographic looks at ...
  Content, Influencer Marketing, Instagram, Social Media
• #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian Neri
  Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
  Content, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 DaysBana Jobe
  You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good ...
  Blogging, Content, Content Strategy, Project Management, Writing
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?Steve Rayson
  What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an ...
  Content, Engagement, Social Media, Writing
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube
• Five Methods for Planning Better B2B Content ExperiencesBrody Dorland
  Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Humor, Marketing Strategy
• Four Ways Marketers Can Take Risks Without Being RiskyCarl Marci
  In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... ...
  Advertising, Content, Customer Behavior, Customer Insight, Humor, Marketing Strategy
• The Content Qualities That Most Influence B2B Purchasing BehaviorAyaz Nanji
  Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This WeekChristian Neri
  Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed ...
  Advertising, AI, Content, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, Snapchat, Social Media, SocialSkim, Technology, Videos
• Four Reasons Your Business Should Be on Instagram [Infographic]Laura Forer
  What's the big deal about Instagram? Check out today's infographic for the full story on this image-sharing social network. It might turn out to be just the right social platform ...
  Content, Customer Behavior, Instagram, Marketing Strategy, Marketing Tips, Social Media
• Fast-Track Your Content Marketing: An Infallible Method for Speeding Up Program AdoptionHeather Rast
  Indecision, internal squabbles, poor protocols, and fear of finishing and "shipping" can paralyze marketing initiatives. But your content program doesn't have to go down that rabbit hole. Here are tips ...
  Content, Content Marketing, Management, Marketing Operations, Project Management
• Everything You Need to Know About Using Video in Social Marketing [Infographic]Laura Forer
  How are marketers using video in social media—and, more important, what do consumers want in social videos? This infographic by Animoto has answers.
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Videos
• #SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This WeekChristian Neri
  This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and ...
  Content, Customer Service, Facebook, LinkedIn, Mobile Marketing, SMS, Social Analytics, Social Media, SocialSkim, Web Analytics
• The Only Checklist You Need for Really Good Email Design [Infographic]Laura Forer
  Use this checklist to make sure the copy, imagery, layout, and coding of your emails all help your email campaigns succeed.
  Content, Email, Email Campaigns, Email Marketing, Writing