Research Summaries

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• The State of Healthcare Content Marketing in 2017Ayaz Nanji
  Most hospitals/health systems are engaging in content marketing, but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North ...
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data
• Why Brands Use Social Media Listening ToolsAyaz Nanji
  Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.
  Digital Marketing, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• How Marketers Score Their Firms on 17 Digital CapabilitiesAyaz Nanji
  Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Survey Data
• Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?Ayaz Nanji
  Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov.
  Advertising, Brand Positioning, Research Summaries, Sales and Advertising, Survey Data
• The 20 Most Visible Sites on Google Search ResultsAyaz Nanji
  Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia is the site that appears most visibly in the organic results, according to recent research ...
  Advertising, Digital Marketing, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Top Sales Challenges of 2017Ayaz Nanji
  Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
  Research Summaries, Sales, Sales and Advertising, Survey Data
• The Top Hurdles to Proving Digital Marketing ROIAyaz Nanji
  Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.
  Marketing Strategy, Metrics, Research Summaries, ROI, Survey Data
• The Email Priorities of Brand and Agency Marketers in 2017Ayaz Nanji
  Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra ...
  Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]Ayaz Nanji
  Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to ...
  B2B Marketing, Research Summaries, Survey Data, Technology
• The Biggest Mistakes Small Businesses Make With Their WebsitesAyaz Nanji
  Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
  Content, Research Summaries, Small Business, SMBs, Survey Data, Websites
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• How Brands Are Using Influencer ContentAyaz Nanji
  Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia.
  Content, Content Marketing, Influencer Marketing, Research Summaries, Survey Data
• The Most In-Demand Marketing Skills in 2017Ayaz Nanji
  Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners.
  Career Management, Digital Marketing, Management, Research Summaries, Survey Data
• The Share of Smartphone Visits to Websites in Seven Major IndustriesAyaz Nanji
  The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.
  Customer Behavior, Mobile Marketing, Research Summaries, Websites
• Which Brands and Social Networks Do Teens Think Are Cool?Ayaz Nanji
  US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google.
  Brand Management, Brand Positioning, Gen Z, Research Summaries, Survey Data
• Which Digital Marketing Channels Are Small Businesses Investing In?Ayaz Nanji
  Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.
  Digital Marketing, Marketing Budgets, Research Summaries, Small Business, SMBs, Survey Data
• The Most Popular B2B Data Providers With MarketersAyaz Nanji
  ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
  B2B Marketing, Data, Research Summaries, Sales, Survey Data
• Why Consumers Complain About BrandsAyaz Nanji
  Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.
  Brand Management, Customer Behavior, Customer Satisfaction, Research Summaries, Survey Data
• How Much Time Do US Adults Spend on Mobile Each Day?Ayaz Nanji
  Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.
  Customer Behavior, Mobile Marketing, Research Summaries
• Eye-Tracking Study: How Consumers View Google Search Results for HotelsAyaz Nanji
  The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines