Research Summaries

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• The Marketing and Advertising Hiring ClimateAyaz Nanji
  Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• The 10 Most (and Least) Socially Responsible US CompaniesAyaz Nanji
  Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.
  Brand Management, Customer Relationships, Research Summaries, Survey Data
• This Is What Works in Facebook Headlines: The 20 Most Effective PhrasesAyaz Nanji
  Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this ...
  Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Writing
• How Marketers Find Social Media InfluencersAyaz Nanji
  Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.
  Digital Marketing, Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• What Marketers Want From Conferences [Infographic]Ayaz Nanji
  Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• What Influences Consumers to Purchase From Marketing Emails?Ayaz Nanji
  Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• The 10 Most Talked About Television Shows on Social MediaAyaz Nanji
  The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
  Nielsen Data, Research Summaries, Television
• The Most Important Skills for B2B Tech MarketersAyaz Nanji
  B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.
  B2B Marketing, Career Management, Management, Research Summaries, Survey Data
• The Most Effective Paid Channels for Distributing ContentAyaz Nanji
  Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• SEO Trends for 2017: How 12 Factors Impact Google RankingsAyaz Nanji
  The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• What Bothers Consumers Most About Brand MarketingAyaz Nanji
  Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.
  Advertising, Brand Management, Marketing Strategy, Research Summaries, Survey Data
• How Marketers Feel About Salary Transparency [Infographic]Ayaz Nanji
  Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group.
  Career Management, Management, Research Summaries, Survey Data
• When and Where Bloggers BlogAyaz Nanji
  Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• How Much Digital Ad Spend Is Lost to Fraudulent Bots?Ayaz Nanji
  Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers ...
  Advertising, Digital Marketing, Research Summaries, Survey Data
• Event Marketing Trends: Top Promotional Tactics, Tech, and MetricsAyaz Nanji
  Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]Ayaz Nanji
  Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.
  Advertising, Content, Research Summaries, Survey Data
• How Engaged Are Fortune 500 CEOs on Social Media?Ayaz Nanji
  Some 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.
  Facebook, Google+, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How Marketing and Advertising Agencies Are CompensatedAyaz Nanji
  Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).
  Advertising, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid ChannelsAyaz Nanji
  Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner.
  Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data, Twitter
• Travel-Related Google Search Trends [Infographic]Ayaz Nanji
  Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent ...
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data