Research Summaries

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• The 10 Highest-Paying Digital Marketing JobsAyaz Nanji
  Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, looked at recent US data for nearly 70,000 digital marketing ...
  Career Management, Management, Research Summaries
• How Special Offers in Email Subject Lines Impact PerformanceAyaz Nanji
  Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• The Changing Content Preferences of B2B BuyersAyaz Nanji
  B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
  B2B Marketing, Content, Content Marketing, Research Summaries, Sales, Survey Data
• Global Advertising Forecast for 2017 by Ad Medium and RegionAyaz Nanji
  In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.
  Advertising, Digital Marketing, Marketing Budgets, Research Summaries, Television
• The Value of a Happy Customer [Infographic]Ayaz Nanji
  Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.
  Customer Experience, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• The State of Digital Marketing and Marketing Software M&AAyaz Nanji
  Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners.
  Digital Marketing, Marketing Strategy, Research Summaries
• Facebook Advertising Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
  Advertising, Benchmarking, Facebook, Research Summaries, Social Media, Social Networking
• The Most Effective Tactics for Growing Email ListsAyaz Nanji
  Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Family-Travel Search Trends: Most Popular Dates and KeywordsAyaz Nanji
  Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads.
  Research Summaries, Search Engine Marketing, Search Engines
• The Most Popular Social Networks With Millennials, Gen X, and Baby BoomersAyaz Nanji
  Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social.
  Facebook, Instagram, Millennials, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• The 10 Companies With the Best Reputations WorldwideAyaz Nanji
  Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
  Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• How Much Instagram Influencers Charge to Post Sponsored ContentAyaz Nanji
  Influencers charge $271, on average, to share a sponsored post on Instagram, but the average cost varies significantly by industry, according to recent research from Influence.co.
  Influencer Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Average Salaries of Common Inbound Marketing and SEO JobsAyaz Nanji
  What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs?
  Career Management, Content Marketing, Inbound Marketing, Management, Research Summaries, SEO
• Which TV Channels Are Consumers Willing to Pay For?Ayaz Nanji
  Which TV channels would consumers most want to include in an à la carte television package if they could build their own?
  Customer Behavior, Research Summaries, Survey Data, Television
• Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016Ayaz Nanji
  Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• The Evolution of Technology Buying Committees: Changing Roles, Ages, and ExpectationsAyaz Nanji
  In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing ...
  Customer Behavior, Marketing Automation, Millennials, Research Summaries, Sales, Surveys, Technology
• Marketing Technology Tool and Platform UseAyaz Nanji
  Most companies (61%) use six or more martech tools/platforms as part of their marketing stack, according to recent research from Marketo.
  Marketing Strategy, Research Summaries, Survey Data, Technology
• Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce RatesAyaz Nanji
  The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• The 25 Most Popular Digital Properties in 4Q16Ayaz Nanji
  Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore.
  Digital Marketing, Facebook, Google, Research Summaries, Websites
• The Average Age and Tenure of C-Suite ExecutivesAyaz Nanji
  The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry.
  Career Management, Chief Marketing Officer, Management, Research Summaries