Millennials: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Hyperconnected Life [Infographic]Verónica Maria Jarski
  Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
  Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Millennials, Segmentation, Social Media, Twitter
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships
• Early Adopter Millennials Leading in Mobile Device AdoptionLenna Garibian
  Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter ...
  Consumer Electronics, Customer Behavior, Demographics, E-Commerce, Millennials, Mobile Marketing, Research Summaries, Social Media, Technology
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research
• BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College CrowdJohn Mousseau
  The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Millennials, Segmentation, Word of Mouth
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• How to Market to Gen-Y
  "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how ...
  Customer Engagement, Marketing Strategy, Millennials, Segmentation, Word of Mouth
• What Every B2B Marketer Needs to Know About Millennials
  The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
  B2B Marketing, Customer Behavior, Millennials, Segmentation
• Six Reasons Your Company Needs Millennials [Infographic]
  To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC to share their research about Millennials, who constitute a market (and workforce) numbering ...
  Career Management, Demographics, Job Search, Millennials, Research