-
Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
-
The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
-
Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
-
How to Avoid Website (and Customer) DisastersJames Sivis
We've seen too many high-profile calamities of websites going down in a major way. It's painful to watch, and it must be painful to experience. Though online disasters can happen ...
-
How to Measure Those Three Little Words: Return on InvestmentJim Bergeson
Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach ...
-
Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue OptimizationJoe Cordo
Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The ...
-
Sweat-Free Ways to Check Your Social Pulse
Once in awhile we need tools that can help us maintain our social chops. To help you bring some coherence to all the noise across Twitter and the blogosphere, we've ...
-
Four Things Your Blog Must Do [Slide Show]Christian Gulliksen
As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what ...
-
Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
-
Reaching Your Goal With Objectives
"Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's ...
-
Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
-
Five Crucial Steps to Retaining Brand Loyalty in a CrisisAnita Williams Weinberg
Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, ...
-
Are Popover Forms Right for You?
Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
-
Socialize Me! In Stages, Though, Please.
The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps.
Sometimes it helps your advancement in the social ...
-
Three Tips for the Introverted Conference Attendee
Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a ...
-
Three Tips for Effective Feedback-Loop Management
"If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
-
Don't Let Doubt Kill Your Big Idea
It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition ...
-
Why Marketing Needs Objectives... Not Just GoalsBrett Johnson
Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing ...
-
Why Search Marketers Are Grabbing the Long Tail
Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined ...
-
Managing Chaos: The Marketing ApproachJohn Thomson
Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
MarketingProfs uses single