Collaboration

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• Three Mistaken Beliefs That Can Cripple Marketing Teams
  What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  Collaboration, Management, Marketing Smarter
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• Three Ways to Improve Your Online Forms
  "Finding a balance between gathering relevant information from your leads and not sacrificing your conversion rate can be difficult," writes Billy MacDonald at the HubSpot blog. "You want to generate ...
  B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Writing
• Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen TacticBob Hebeisen
  Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ...
  Collaboration, LinkedIn, Public Speaking, Tradeshows/Events
• An Easy Way to Generate In-House Copy From Non-Writers
  A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  Collaboration, Content, Creativity, Search Engine Marketing
• Turn Your Data Into Infographics: Five Cool Tools
  One aspect of being social is relaying information as efficiently as possible. But data is dense, and we have more of it to sift through than ever before. To help you ...
  Collaboration, Content, Social Media
• Three Reasons an SEO Should Learn Programming Languages
  In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  Collaboration, Marketing Smarter, Search Engine Marketing
• 10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
  We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
  Branding, Channel Marketing, Collaboration, Content, Marketing Tips
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Tradigital Values: Reconciling Traditional and Digital MarketingRob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your ...
  Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• Four Steps to Becoming a Social Business
  Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
  Collaboration, Creativity, Management, Social Business, Social Media
• Analyze This: Marketers Must Focus on Analytics to Increase Their ValueAdam Blitzer
  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
  Collaboration, Lead Generation, Measurement, Metrics
• How and When to 'Reply All'
  The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  Collaboration, Email, Small Business
• Is Social Media a Waste of Time and Money for B2B?Glenn Gow
  Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving ...
  B2B Marketing, Collaboration, Creativity, Metrics, Social Media
• The Price of Chasing the Next Shiny ToyLaura Patterson
  Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before ...
  Collaboration, Customer Engagement, Marketing Strategy
• Female Bloggers Eager for Brand Sponsorships
  Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
  Blogging, Branding, Collaboration, Research Summaries, Women
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a WhitepaperAri McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the ...
  B2B Marketing, Collaboration, Creativity, White Papers, Writing Whitepapers
• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• Three Tips for Making Smart Hires
  Successful marketing requires a strong team—whether it's dealing with customers on the front line, writing copy for email campaigns or developing products. "One way to hire smart is to never ...
  Collaboration, Management, Small Business
• The Power of Customer FeedbackCarolyn Hall
  Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage ...
  Collaboration, CRM, Customer Engagement, Customer Experience, Personalization