Collaboration

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• Stellar Viral Videos, Pt. II
  Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  Collaboration, Interactive Marketing, Social Media, Videos, Word-of-Mouth
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• Brother, Can You Spare a Quote?
  Becoming a source for journalists has gotten a little easier thanks to Peter Shankman's site Help a Reporter Out. "I built this list because a lot of my friends are ...
  Collaboration, Creativity, Small Business, Websites
• Maximize Your Social-Networking Investment
  You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
  Collaboration, Community, Marketing Inspiration, Social Networking
• It's Not the Golf Course Anymore
  "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A ...
  B2B Marketing, Collaboration, Sales, Social Networking
• To Coin a Phrase. Or Two.
  Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red ...
  Collaboration, Creativity, Marketing Inspiration
• The Customer Lens: An Approach to Customer Touch-Point AnalysisBarre Hardy
  Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet ...
  Brand Equity, Collaboration, Customer Advisory Programs, Customer Engagement, Customer Experience, Marketing Smarter, Measurement, Value Propositions
• Execs: Need to Overhaul Risk Management
  The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
  Collaboration, Economic Crisis, Management, Research
• Talk to Me: 10 Tips for Translating PR Results Into the Language of BusinessDiane Thieke
  As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing ...
  Collaboration, Market Research, Measurement, Metrics, Public Relations
• Five Tips for Small B2B Companies That Depend on Big Channel PartnersRobbie Baxter
  It's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such ...
  B2B Marketing, Challenges Q&A, Collaboration, Marketing Strategy, Positioning, Product Management
• Ten Essentials of Software-as-a-Service Solution MarketingPeter A. Cohen
  Here are 10 essentials of software-as-a-service (SaaS) solution marketing.
  Brand Positioning, Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Value Propositions
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and SalesMorgan Witt
  As marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that ...
  Channel Marketing, Collaboration, Email Marketing, Targeting, Testing
• Serving Up a Perfect SEO Sandwich
  To make an in-house SEO effort successful, you must first gain buy-in from the three main "layers" in most large organizations: executives, management, and everyone else. So says Duane Forrester ...
  Collaboration, Marketing Tips, Search Engine Marketing, SEO
• Yes You Can: Bridge That Sales & Marketing Divide
  Squabbling or lack of coordination between sales and marketing teams can lead to longer sales cycles and increased costs—or it can scuttle deals. With so much at risk, why can't ...
  B2B Marketing, Collaboration, High-Tech Marketing, Sales
• The Budget-Cutting Blues
  "[T]he degree of uncertainty in business and consumer markets has soared," says John Quelch in a post at Harvard Business Online. "Yet, to conserve cash, most firms are reducing spending ...
  Collaboration, Market Research, Marketing Analytics, Marketing Budgets, Targeting
• Sweat the Small Stuff: A Counterintuitive Approach to Professional SuccessLinda Kaplan Thaler
  It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.
  Advertising, Brand Positioning, Collaboration, Creativity
• Maximizing Lead-Generation Marketing ROI, Part 3: Measuring EffectivenessJim Lenskold
  How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and ...
  Collaboration, Lead Generation, Measurement, ROI, Sales, Testing
• Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
  To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
• Avoid the Five Routes to Strategic FailureNilofer Merchant
  Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a ...
  Collaboration, Management, Marketing Smarter, Marketing Strategy
• The Case for Persuading the Lawyers
  "Many marketers like to blame their lack of innovation on their lawyers," says Rohit Bhargava in a post at the Influential Marketing Blog. They're an easy target, he notes, because ...
  Collaboration, Creativity, Marketing Inspiration