Creativity

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• Staying Creative While Working RemotelyJes Sherborne
  Creative collaborations can be challenging when employees work remotely. The following tips can help remote workers facilitate brainstorms and creative sessions.
  Collaboration, Creativity, High-Tech Marketing, Management, Technology
• Five Tips for Preventing the Creative Suffocation of Your Marketing TeamEddie Newquist
  If all your company's ideas are coming straight from the C-suite, you're probably stifling creativity. Here are five tips for breaking that vise and unleashing creative thinking from your marketing ...
  Content, Creativity, Management, Marketing Tips
• Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
  Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
  Campaign Management, Collaboration, Creativity, Digital Marketing, Marketing Challenges, Product Management, Project Management
• Use More GIFs to Boost Customer Engagement This YearMarissa Aydlett
  GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement
• 'Free' Media Images Can Cost You Thousands of DollarsAndy Kelley
  One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
  Content, Creativity, Digital Marketing, Websites
• Don't Underestimate the Marketing Power of Your Email SignatureDeborah Galea
  In crafting emails, marketers often overlook the small but mighty email signature. Here's why it deserves your attention. (Hint: It's more useful than you think.)
  Branding, Creativity, Email, Email Marketing
• Hackathons Break Up Work Monotony and Inspire InnovationPete Bernardo
  Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company.
  Career Management, Creativity, Marketing Inspiration, Thought Leadership
• Five Quick Tips for Thinking Like a Marketing RevolutionaryDan Gregory, Kieran Flanagan
  We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it.
  Career Management, Creativity, Marketing Strategy, Thought Leadership
• Instagram Turns Five (My, How It's Grown!)Jenn Deering Davis
  Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.
  Brand Management, Branding, Content, Creativity, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media
• Eight Quick Tips to Help You Create High-Quality VideosRob Zaleski
  Are you taking part in a video or filming one? Then you need to make sure you don't blow this big moment. These eight tips can keep you from falling ...
  Content, Creativity, High-Tech Marketing, Marketing Tips, Technology, Videos
• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• Three Tips for Crafting Newsworthy Brand NarrativesShelley Pringle
  The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips ...
  Brand Management, Branding, Content, Content Marketing, Creativity, Public Relations, Writing
• Blockbuster Marketing: Lessons From Hollywood's Mega-Earners [Infographic]Verónica Jarski
  The highest-earning movies capture their audiences before, during, and after the story unfurls. You can, too.
  Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Social Media, Videos
• Five Quick Tips for Bringing Order to Your Creative Team--Without Wrecking Its MojoJoe Staples
  For some creatives, the business side of creative work can be a buzzkill. But without order, the work won't get done. Here are some tips for introducing order without squelching ...
  Content, Creativity, Management, Thought Leadership
• Five Things That Successful Brand Managers DoMichael Baicoianu
  Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones.
  Brand Management, Brand Positioning, Branding, Creativity
• #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, ...
  Content, Creativity, Customer Engagement, Customer Relationships, Facebook, Instagram, Marketing Strategy, Snapchat, YouTube
• How to Supercharge Your Marketing With Visual Storytelling [Infographic]Verónica Jarski
  People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling.
  Content, Content Marketing, Creativity, Customer Engagement, Customer Relationships, Customer Retention, Facebook, Pinterest, Social Media, Videos
• Seven Tools for Creating Infographics Without Using PhotoshopTamas Torok
  This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.
  Collaboration, Content, Content Marketing, Creativity, Websites
• The Do's and Don'ts of Writing a Customer Case Study [Infographic]Verónica Jarski
  Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
  Case Studies, Content, Content Marketing, Copywriting, Creativity, Customer Insight, Writing
• How Your Music Choices Affect Your Productivity [Infographic]Verónica Jarski
  Are you listening to music while you read this? If so, know that listening to certain genres can affect your productivity.
  Career Management, Creativity, Marketing Tips