Marketing Resources: YouTube

• Seven SMB Marketing Trends for 2011by Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
  More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Eight Tips for Optimizing YouTube Videosby Larry Kim
  Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and ...
  More articles on Keywords, Nielsen Data, Promotions, SEO, Social Media, Social Networking, Videos, YouTube
• Marketers: Don't Just Buy Media—Earn It!by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
• What's the Color of Your Personal Brand?by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Networkby William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Secrets of Viral Video: Three Keys to Launching a Campaign That Resonatesby Kimberly Smith
  Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...
  More articles on Advertising, Creativity, Facebook, Marketing Strategy, MySpace, Social Media, Targeting, Videos, Word of Mouth, YouTube
• Get the Vote: Use Political Marketing Techniques to Power Your Campaignsby Jean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
  More articles on B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• Hardwired to Love Brandsby Martin Lindstrom
  Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable ...
  More articles on Brand Awareness, Branding, Videos, YouTube
• Beyond YouTube: Getting Started With Video for Marketing and Salesby Gary Anderson
  Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key ...
  More articles on Sales, Videos, YouTube
• Dynamite Brandingby Martin Lindstrom
  As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course. Ads need to be intriguing in ...
  More articles on Advertising, Branding, Google, MySpace, Videos, Word of Mouth, YouTube
• How to Market on YouTubeby Stephan Spencer
  Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to ...
  More articles on Brand Awareness, Interactive Marketing, Marketing Tips, Videos, Word of Mouth, YouTube
• Q&A: PETA's 'Gorilla' Marketing Tacticsby Ann Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the ...
  More articles on Collaboration, MySpace, Online Marketing, Social Media, Videos, Word of Mouth, YouTube
• Three Ways (and a Free Flash Gadget) to Get Godzilla Ad Ideasby Steve McNamara
  Here are three new ways for you, and your creative team, to trigger some gigantic ideas.
  More articles on Advertising, Creativity, Customer Engagement, Product Marketing, YouTube
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)by Lisa Johnson, Cheri Hanson
  Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code at work. The young, tech-savvy members of a new generation ...
  More articles on Branding, Customer Advisory Programs, MySpace, Targeting, Word of Mouth, YouTube
• Getting Savvy About Video Blogs: 3 Real-World Tips for Rolling Out User-Generated Contentby Teri Sawers
  "User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information that their peers want to see, and your site becomes ...
  More articles on Blogging, Marketing Smarter, Video Blogs, YouTube
• How to Make the Online Community Your Marketing Partnerby Mack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...
  More articles on Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word of Mouth, YouTube

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• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  More articles on Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Quick Tricks for Dressing Up Your YouTube Videos
  There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
  More articles on Social Media, Videos, YouTube
• YouTube's Playbook for Producing Compelling Videos
  YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  More articles on Marketing Tips, Social Media, Videos, YouTube
• Which YouTube Partners Drive Most Viewership?
  Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer ...
  More articles on Research Summaries, Segmentation, YouTube
• Use of Video-Sharing Sites on the Rise
  Watching video online is becoming more popular in the US, particularly among rural audiences: 71% of online adults now use video-sharing sites such as YouTube and Vimeo, up 5 percentage ...
  More articles on Customer Behavior, Research Summaries, Videos, YouTube
• YouTube Drives Video Viewing to Record High in May
  Google Sites, driven primarily by video viewing at YouTube.com, comprised the top-ranked online video content property in May 2011, delivering some 2.1 billion viewing sessions and the highest amount of ...
  More articles on Customer Behavior, Research Summaries, YouTube
• How to Use Social Media to Boost Response the Way Nonprofits Do
  You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  More articles on Customer Engagement, Non Profits, Social Media, YouTube
• YouTube Tops Facebook, Twitter in User Satisfaction
  Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media ...
  More articles on Customer Behavior, Facebook, Research Summaries, Social Networking, YouTube
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube
• What You Can Learn From a Portuguese YouTube Phenom
  Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  More articles on Creativity, Social Media, YouTube
• How Tippex Scored a YouTube Hit
  In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  More articles on Customer Engagement, Social Media, YouTube
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  More articles on Branding, Creativity, Social Media, Word of Mouth, YouTube
• Old Spice Guy's Viral Coup: How He Did It
  From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  More articles on Creativity, Social Media, YouTube
• Want to Get Your Web Video Seen? Do This.
  "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  More articles on Keywords, Marketing Tips, Search Engine Marketing, YouTube
• YouTube Video Viewing Hits All-Time High in May
  Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos ...
  More articles on Research Summaries, Videos, YouTube
• Social Media Catches What Mainstream Misses
  The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according ...
  More articles on Blogging, Research Summaries, Social Media, Twitter, YouTube
• Make Your Brand a Video Star
  Mitchell Harper of BigCommerce recently wrote a cool piece on Mashable detailing how companies can use YouTube to boost their brand SEO. Step One? Consider creating a YouTube channel, he ...
  More articles on SEO, Social Networking, Videos, YouTube
• How Consumers, Bloggers Use YouTube
  Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a ...
  More articles on Research Summaries, Videos, YouTube
• When Pizza Turns a New Leaf
  It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with ...
  More articles on Customer Experience, Social Media, YouTube
• YouTube Top Business Topic of Jan. Tweets
  YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.
  More articles on Research Summaries, Twitter, YouTube

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YouTube case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
  More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a Telecommunications Company Used Video to Streamline Its Sales Processby Digium
  CASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.
  More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby Rhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
  More case studies on Case Studies, Public Relations, Videos, Word of Mouth, YouTube

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YouTube online seminar broadcasts from the best minds in marketing

• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 11:00:00 AM
  More seminars on Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 11:00:00 AM
  More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• YouTube for Business, Part 2: Creating Effective YouTube Business VideosBroadcast on 12/12/2008
  More seminars on Marketing Strategy, Marketing Tips, Measurement, Videos, YouTube
• YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyBroadcast on 12/11/2008 11:00:00 AM
  More seminars on Marketing Strategy, Online Marketing, Social Media, Videos, YouTube
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 11:00:00 AM
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube

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YouTube Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 10:00:00 AM
  More Take 10 on Brand Equity, Customer Engagement, Marketing Tips, Social Media, YouTube
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 10:00:00 AM
  More Take 10 on Advertising, Brand Equity, Marketing Tips, YouTube
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 10:00:00 AM
  More Take 10 on Customer Engagement, Measurement, Metrics, Social Media, YouTube
• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 10:00:00 AM
  More Take 10 on Advertising, Keywords, Videos, Word of Mouth, YouTube
• Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 10:00:00 AM
  More Take 10 on Marketing Tips, Social Media, Videos, Writing, YouTube

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YouTube marketing downloads for the busy professional

• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube

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