YouTube: How-to articles covering the latest marketing tactics, tips, and strategies.
What You Need to Know About Optimizing Video for MobileMichael LittYour top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Maria JarskiBoost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren CovelloThe ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
#SocialSkim: Tricks for Hacking Social: Snapchat, Twitter, Self-Destructing Pics Everywhere...Angela NatividadThis week was packed with tricks for "hacking" social. We give you the definitive guide to Snapchat hacks, a Twitter feature that'll encourage followers to retweet for goodies, self-destructing photo ...
Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestroThese might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
Create Compelling Marketing Videos That Educate and Entertain [Infographic]Rebecca TothWant to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]Verónica Maria JarskiVideo is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
Multichannel Marketing in E-Commerce: Critical TodayRoman ViliavinNo longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
A Quick (but Thorough) Guide to YouTube OptimizationRichard JengWant to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
10 Effective Social Media Posts in 10 Minutes or LessTiffany MonhollonSome workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels ...
YouTube: Online seminar broadcasts from the best minds in marketing
- New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 with Michael MillerMichael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
- Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 with Sandy CarterHow does social media fit in with your overall marketing strategy and business goals? What results are you looking to achieve? Get an IBM insider's take on how to fuse the right Web 2.0 tools with traditional marketing practices.
- YouTube for Business, Part 2: Creating Effective YouTube Business VideosBroadcast on 12/12/2008 with Michael MillerYou've decided you're ready to give your business some exposure to the 60 million viewers on YouTube, but where do you start? Learn more...
- YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyBroadcast on 12/11/2008 with Michael MillerWith 60 million viewers out there, have you been wondering if — and how — your business could be reaching customers via YouTube?
- Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 with David ArmanoIn this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with.
YouTube: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 with Michael MillerIn this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences.
- Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael MillerTune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
- Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 with Michael MillerLearn how to access the right data so you can slice and dice it to better understand which videos are working, and which could benefit from a little reconstructive surgery. It's all covered in this short but comprehensive tutorial presented by online marketing specialist Michael Miller.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 with Michael MillerThis short webcast provides detailed recommendations for planning and setting up a YouTube video shoot. Michael Miller shows you how to prepare a script and storyboard, what equipment to purchase, and how to set up your shots.
YouTube: Marketing downloads for the busy professional
- A Quick Guide to YouTube & Creating Your Own YouTube ChannelYouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".