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Results for YouTube
- Marketers: Don't Just Buy Media—Earn It! by Ben StraleyWant to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
- What's the Color of Your Personal Brand? by William ArrudaColor is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
- How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William ArrudaEffective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
- Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates
by Kimberly SmithVideo viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...More articles on Advertising, Creativity, Facebook, Marketing Strategy, MySpace, Social Media, Targeting, Videos, Word of Mouth, YouTube - Get the Vote: Use Political Marketing Techniques to Power Your Campaigns by Jean FlemingLove 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
- Hardwired to Love Brands by Martin LindstromWhy are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. Mirror neurons explain why we sometimes do things that we can't explain. They can also be a source of valuable ...
- Beyond YouTube: Getting Started With Video for Marketing and Sales by Gary AndersonDo you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key ...
- Dynamite Branding by Martin LindstromAs YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course. Ads need to be intriguing in ...
- How to Market on YouTube by Stephan SpencerNow that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to ...More articles on Brand Awareness, Interactive Marketing, Marketing Tips, Videos, Word of Mouth, YouTube
- Q&A: PETA's 'Gorilla' Marketing Tactics by Ann HandleyNo matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the ...More articles on Collaboration, MySpace, Online Marketing, Social Media, Videos, Word of Mouth, YouTube
- Three Ways (and a Free Flash Gadget) to Get Godzilla Ad Ideas by Steve McNamaraHere are three new ways for you, and your creative team, to trigger some gigantic ideas.
- Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2) by Lisa Johnson, Cheri HansonSome of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code at work. The young, tech-savvy members of a new generation ...
- Getting Savvy About Video Blogs: 3 Real-World Tips for Rolling Out User-Generated Content by Teri Sawers"User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information that their peers want to see, and your site becomes ...
- How to Make the Online Community Your Marketing Partner by Mack CollierMarketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...More articles on Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word of Mouth, YouTube
- So, It's Like a Barn?"It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
- Social Media Users Open to Branding, Marketing Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these ...
- Sorry Seems to Be the Hardest Word"AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post ...
- Fall TV Drives Record Online Video ViewingThe fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month.
- 36MM Germans Viewed 6.4B Videos in AugustGermany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on ...
- Online Video Streaming Up 25% YOYTwo key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering ...
- Viral, ShpiralYou've almost certainly seen, or heard about, the YouTube video of a Minnesota wedding in which the bride, groom and their attendants dance and tumble down the aisle to Chris ...
- You Broke It, You Fix It"While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined," says the Huffington Post. "After a protracted attempt to get United to pay for ...
- Yum! That Smells Good!Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...More articles on Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
- Social Media's Primary Use: MarketingAbout six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for ...
- Top 15 Entertainment Websites, July 2009YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment ...
- The New Downside of 24/7Who's that bleary-eyed chap in the corner? Why, he's the CMO who stayed up all weekend conducting WOM (word-of-mouth) damage-control—after one bad Saturday-morning customer tweet. Welcome to the new downside ...
- Top 15 US Websites, July 2009Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
- Stellar Viral Videos, Pt. INews flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
- It's as Easy as 123456All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
- Are You Socially Acceptable?One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...More articles on Community, Customer Engagement, Interactive Marketing, Social Media, Twitter, YouTube
- Stay and Play, OK?OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...More articles on Customer Engagement, Customer Satisfaction, Interactive Marketing, Word of Mouth, YouTube
- The King is Dead, Long Live the KingAs it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
- Overlay the 'Tube, Dude!YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
- The Year of Mobile Marketing (Finally)Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
YouTube case studies, deconstructing real life examples and illustrating lessons learned
- How Domino's Managed a Viral Video Nightmareby Domino's PizzaCASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
- How IBM Offset the Impact of a Down Economy on Event Attendanceby IBMCASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
- How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel LabsCASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
- Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
- How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly WigglersCASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
- How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby LenovoCASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
- How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLCCASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
- How a Telecommunications Company Used Video to Streamline Its Sales Processby DigiumCASE STUDY: Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a more efficient sales process and an effective press tool.More case studies on Advertising, Case Studies, Product Marketing, Sales and Advertising, Videos, Websites, Word of Mouth, YouTube
- How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon UniversityHow does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
- How an Internet Company Attracted Top Talent—and PR—via a Viral Videoby RhinoflyWhen Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.
YouTube online seminar broadcasts from the best minds in marketing
- Bam! A Recipe to Add Social Media to your Marketing MixAttendee rating:
- 2/5/2009More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube - YouTube for Business, Part 2: Creating Effective YouTube Business VideosAttendee rating: - 12/12/2008
- YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyAttendee rating:
- 12/11/2008 - Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceAttendee rating:
- 3/29/2007More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
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