Newsletters

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• Case Study: How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%Kimberly Smith
  Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has ...
• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  Customer Experience, Email Marketing, Newsletters, Writing
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• Do What I Say AND What I Do
  When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  Email Marketing, Newsletters, Preview Pane
• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of themGary Levitt
  Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by ...
  Email Campaigns, Email Marketing, Newsletters
• Case Study: How New Media Helped Auction Direct USA Boost Sales 40%Kimberly Smith
  While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the ...
• Case Study: How New Media Helped a Rural UK Mail Order Company Go Nationwide, GlobalKimberly Smith
  Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned ...
• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of themGary Levitt
  Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their ...
  Email Campaigns, Email Marketing, Newsletters
• Talk to Me—Less
  Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
  B2B Marketing, Copywriting, Newsletters
• Email Marketing and Social Media, Part 1: Adding Social Media to the Email NewsletterAnna Billstrom
  Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications?
  Email Marketing, Newsletters, Social Media
• Five Secrets to Email List GrowthTom Kulzer
  Building a list of responsive subscribers via a Web site that has a bit of traffic and quality content is surprisingly easy. But sometimes, when working with users, we're surprised ...
  Email Lists, Newsletters, Website Design
• Case Study: How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple MarketsKimberly Smith
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for ...
• Six Strategies to Make Your Newsletters Work HarderDeborah Rapacz
  Brands that deliver general interest newsletters filled with tips, tools, and advice—but not unique, brand-differentiating content—should re-think their approach. Progressive brands are making advances in their approach, tightening the focus ...
  Brand Positioning, Branding, Customer Engagement, Newsletters, Writing
• Where to Find Good Content for Your Online NewsletterNick Usborne
  There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you ...
  Customer Engagement, Newsletters, Web Content, Writing
• Four Ways That the Best Newsletters Are Like BlogsNick Usborne
  Blogging, Customer Engagement, Newsletters
• Six Classic Mistakes Email Newsletters MakeMark Brownlow
  A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email ...
  Creativity, Customer Relationships, Email Marketing, Email Subject Lines, Newsletters, Permission Email Marketing
• Four Ways That the Best Newsletters Are Like BlogsNick Usborne
  It may seem strange to compare an e-newsletter with a blog. But it's not so strange at all, because it wasn't long ago that we turned to online newsletters -- ...
  Blogging, Customer Engagement, Newsletters
• Online Marketing on a Shoestring BudgetJodi Bash
  Email Campaigns, Marketing Budgets, Newsletters, Online Marketing, Surveys, Tradeshows/Events
• Direct Marketing on a Shoestring BudgetJodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first ...
  B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting