Segmentation

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• Between the Pages of Angel Customers and Demon CustomersNick Wreden
  How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?
  Customer-Centric, Management, Measurement, Segmentation, Value Propositions
• Making Brands Relevant Online (Part 2)Mitch McCasland
  A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by ...
  Branding, Customer Engagement, Segmentation, Testing, Web Copy, Websites
• Target Marketing: Six Lessons from Major League BaseballBobette Kyle
  ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers.
  Advertising, Local Marketing, Marketing Tips, Online Marketing, Segmentation, Targeting, Websites
• A Marketing Definition in Six WordsRandall Chapman
  There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words.
  Collaboration, Customer-Centric, Segmentation, Targeting
• The Need to Build Relationships in Today’s MarketAl Fox
  Today’s business environment is difficult at best. As sales cycles become longer and the competition gets stiffer, businesses are looking for the proverbial “silver bullet.”
  Customer Engagement, Lead Generation, Lead Quality, Sales, Segmentation, Targeting, Value Propositions
• What Revenue Should You Bet On?Michael Perla
  It’s axiomatic that businesses want to increase their top line (revenue) or decrease their middle line (expenses), often at the same time. The million-dollar question is how to do it. ...
  Lead Generation, Product Management, ROI, Segmentation
• Marketing to PeacocksMitch McCasland
  We've identified what has become known in current marketing-speak as the "metrosexual."
  Advertising, Marketing Tips, Segmentation, Targeting
• Positioning In New MarketsMichael Fischler
  he positioning a product is obvious if a market exists already. But what about avant-garde or cutting-edge products and services? How do you position a brand-spanking-new product when the so-called ...
  Marketing Tips, Positioning, Segmentation, Services Marketing
• How To Use Engagement Marketing To Shorten Your IT Sales CyclePaul DiModica
  Today more than ever, IT salespeople are looking for more qualified leads and shorter sales cycles.
  Customer Engagement, High-Tech Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales, Segmentation
• The Process of Selecting a PositionMichael Fischler
  When it comes to market positioning, there is a Golden Rule: A strong position is one that already exists. Identifying the inherent qualities of a product and then trying to ...
  Collaboration, Positioning, Segmentation
• Response Measurement: Tracing a Customer’s BehaviorMonique Swafford
  o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.
  Customer Behavior, Customer Experience, Customer Relationships, Measurement, Segmentation
• Parting the Fog of VisitorsJohn Marshall
  If you divide your users into logical groups and then compare and contrast how they behave and what they do, you'll have more accurate, actionable information that actually means something. ...
  PPC Campaigns, Search Engines, Segmentation, Testing, Web Analytics, Websites
• Asking the Right QuestionStephen Shaw
  Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.
  Brand Equity, CRM, Customer Relationships, Customer Retention, Metrics, Segmentation, Targeting
• The Positioning of PaulineMichael Fischler
  In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her.
  Advertising, Branding, Customer Relationships, Positioning, Segmentation
• Why CRM Wastes Customers’ TimeMitch McCasland
  ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM.
  CRM, Email Subject Lines, Measurement, Metrics, Segmentation, Value Propositions
• Adopt Positioning Strategies -- Not Strategic PositionsMichael Fischler
  What’s your position in the marketplace?” raises a much more important and more difficult question: “Which marketplace?”
  Marketing Strategy, Positioning, Segmentation, Targeting
• The Soccer Marketing SyndromeDavid M. Klein
  Have you ever seen little kids playing organized youth soccer? Without fail, they swarm like bees to wherever the ball is--sideline to sideline, end to end. Some companies market this ...
  Market Research, Positioning, Segmentation
• What is Marketing?Allen Weiss
  We thought it would be good to balance out some recent talk on the web about what is marketing. Here's our view.
  Customer Behavior, Market Research, Marketing Analytics, Positioning, Segmentation, Targeting
• A Question of ValueMichael Perla
  Forget the spin and Dilbert-speak. What does it *really* mean to "value-add"? How do you define value? How do you know if you're successfully adding it? And what do you ...
  Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Segmentation
• The New Rules for Direct MarketingMischelle Weedman-Davis
  Listen up, all you direct marketers now relying on email to deliver your messages. As with any campaign, you need to plan carefully and adhere to best practices.
  Copywriting, Direct Marketing, Email Campaigns, Measurement, Online Marketing, Personalization, Segmentation, Targeting