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• Generate Leads With LinkedIn Announcements
  If you're not using LinkedIn as a lead generation tool, argues Shelly Kramer at MarketingProfs Daily Fix, you may be missing out on a very good thing: "According to data ...
  Lead Generation, Lead Nurturing, LinkedIn, Social Media, Social Networking
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Three Tips for Lead Generation at LinkedIn
  "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  B2B Marketing, Lead Generation, LinkedIn, Marketing Tips
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  LinkedIn, Market Research, Marketing Tips, Social Media
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  LinkedIn, Marketing Tips, Personal Branding, Small Business
• Don't Get Linked Out on LinkedIn
  LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  Lead Generation, LinkedIn, Personalization
• LinkedIn: Time to Plug and Play
  The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, ...
  B2B Marketing, High-Tech Marketing, Keywords, LinkedIn, Sales
• Are You the Missing Link?
  "Without some of us even noticing," writes Brian Carroll in an article at MarketingProfs, "[LinkedIn] has developed into a useful lead-generation tool for marketers and salespeople who are looking to ...
  Lead Generation, LinkedIn, Networking
• Taking Groupthink Up a Notch
  News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  Branding, Community, LinkedIn, Social Media, Social Networking
• LinkedOut
  Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  LinkedIn, Small Business, Social Networking
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• RU Linked in or Left out?
  Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
  B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Me, Myself and My Company
  Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word-of-Mouth
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter