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• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Before You Worry About Ad-Blocking Apps, Consider These Four TipsChris Lucas
  Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
  Advertising, Lead Generation, Measurement, Mobile Marketing
• Four Mistakes That Can Kill Your Brand CampaignsMark Grilli
  We need to understand where and how customers interact with our brands, where and how they make their purchase decisions, and what kinds of engagement strategies translate into better sales ...
  Advertising, Brand Management, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube
• Six Things You Need to Know to Reach MomsDallas Lawrence
  Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family ...
  Advertising, Customer Behavior, Demographics, Digital Marketing, Sales, Sales and Advertising
• Five Buzzworthy SEO Trends You Must Know About for 2016Aleh Barysevich
  Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be ...
  Advertising, Content, Content Marketing, Content Strategy, Google, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Three Future-Proof Tactics for Mobile App MarketersIna Toncheva
  Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for ...
  Advertising, Content, Google, Links, Mobile Marketing, Search Engine Marketing
• Book Marketing Basics: Advice for AuthorsMegan Morrison
  Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing ...
  Advertising, Content, Marketing Strategy, Public Relations, Writing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Four Tips for Increasing Your Average Order ValueLewis Gersh
  Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is ...
  Advertising, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• Learn From Casinos: Multicultural Marketing to Tap America's Growth MarketsLuba Tolkachyov
  Casinos have tapped into ethnic markets, but they aren't the only businesses that can benefit from doing so. Here are four things you should consider when driving growth through multicultural ...
  Advertising, B2C, Customer Acquisition, Demographics, International Marketing, Marketing Strategy
• Seven Reasons to Use Print Marketing to Win More BusinessJames Trotter
  Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
  Advertising, Content, Customer Engagement, Marketing Strategy, Print Collateral
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• How to Be a Better Marketer in the Era of Ad-Blocking TechnologyAdam Phillips
  The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy.
  Advertising, Content, Customer Behavior, Personalization, Targeting
• Five Questions to Help You Decide Whether Programmatic TV Is Right for Your BrandJohn Holmes
  Programmatic TV works—but only for the right brands. To help you determine whether your brand is right for it, ask yourself the following questions.
  Advertising, Consumer Electronics, Content, Customer Engagement, High-Tech Marketing, Marketing Strategy, Television
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter
• The State of Digital Video AdvertisingAyaz Nanji
  Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.
  Advertising, Direct Marketing, Research Summaries, Survey Data, Television, Videos