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• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology
• Five Simple Ways to Get Your First Account-Based Marketing Campaign Up and RunningSangram Vajre
  How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
  Account-Based Marketing, Advertising, B2B Marketing, Lead Nurturing, Sales, Tradeshows/Events
• Why You Should Run Your Search Marketing and Google Shopping Campaigns TogetherJay Stampfl
  Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why.
  Advertising, Google, Management, Sales, Search Engine Marketing, SEO
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Three Powerful Forces Changing the Marketing LandscapeMike Driscoll
  The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm.
  Advertising, Consumer Electronics, Customer Behavior, Mobile Marketing, Videos, YouTube
• Build Your Brand by Separating It From ProductBrian Bennett
  Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. "Our brand and product are inseparable," I've heard it said—by some very successful people. But that's ...
  Advertising, Brand Management, Brand Positioning, Branding, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
  Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
  Advertising, CRM, Customer Engagement, Customer Relationships, Email Marketing, Marketing Automation, Mobile Marketing, Social Analytics, Social Media, Technology, Tradeshows/Events, Web Analytics
• The 10 Most Expensive Paid Search KeywordsAyaz Nanji
  All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report ...
  Advertising, Google, Research Summaries, Search Engine Marketing, Survey Data
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• The Top 10 Online Video Sites and YouTube ChannelsAyaz Nanji
  Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.
  Advertising, Content, Facebook, Google, Research Summaries, Videos, YouTube
• Four Reasons Why You're Losing Large Chunks of Your Budget to Click FraudRich Kahn
  Knowing how you're leaving your marketing vulnerable to click fraud can help you start making the changes needed to protect your business against it.
  Advertising, Brand Management, Data, Digital Marketing, Marketing Budgets, Marketing Challenges, ROI
• The Science Behind Why Native Ads Work [Infographic]Verónica Jarski
  Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
  Ad Copy, Advertising, Content, Customer Engagement, Customer Experience, Customer Insight, Sales and Advertising
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• How Media Execs Feel About the Digital LandscapeAyaz Nanji
  Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International.
  Advertising, Digital Marketing, Marketing Strategy, Research Summaries, Sales and Advertising, Survey Data
• Your Agency's Conflicts of Interest May Be Costing You MoneyRobert Glazer
  When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make sure they get real results, marketers need to know potential ...
  Advertising, Campaign Management, Digital Marketing, Management, ROI
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter