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• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• Blurred Lines: When Marketing, PR, and Content OverlapAly Saxe
  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
  Advertising, Blogging, Content, Content Marketing, Lead Generation, Marketing Strategy, Public Relations, Social Media, Websites
• Is Digital B2B Advertising Effective?Ayaz Nanji
  Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase.
  Advertising, B2B Marketing, Digital Marketing, Marketing Challenges, Research Summaries, Sales and Advertising, Survey Data
• #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's RoundupChristian Neri
  Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Google, Mobile Marketing, Pinterest, Search Engine Marketing, Small Business, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter
• Don't Wage War Against Ad Blockers Until You Know Who You're Really FightingSatish Polisetti
  You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
  Advertising, Content, Content Marketing, Customer Behavior, Customer Insight, Digital Marketing, Publishing, Sales and Advertising
• Five Customer Insight Mistakes You Must AvoidDenyse Drummond-Dunn
  Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and ...
  Advertising, Customer Behavior, Customer Insight, Marketing Strategy, Positioning, Value Propositions
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Facial Expression Study: The Most Engaging Super Bowl AdsAyaz Nanji
  Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game.
  Advertising, Research Summaries, Television
• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Advertising, Customer Acquisition, Google, Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Web Analytics
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• The Two Most Powerful Fraud-Fighting Weapons Marketers Can UseJacob Ross
  Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help.
  Advertising, Digital Marketing, High-Tech Marketing, Management, Marketing Tips
• Influencer Marketing May Be the Antidote to Ad BlockingEric Dahan
  Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
  Ad Copy, Advertising, Customer Communications, Customer Engagement, Influencer Marketing, Mobile Marketing, Social Media
• #SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
  Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Lead Generation, Local Marketing, Location-Based Marketing, Measurement, Mobile Marketing, Pinterest, Presentations, SMS, Snapchat, Social Media, SocialSkim
• The Most Effective Ad Types for Influencing VotersAyaz Nanji
  Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International.
  Advertising, Customer Behavior, Research Summaries, Survey Data, TV
• 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive BusinessJulia Jornsay-Silverberg
  Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
  Advertising, Facebook, Mobile Marketing, Targeting, Videos
• #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's RoundupChristian Neri
  Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How to Get More Organic Traffic to Your ContentNick Chowdrey
  You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of ...
  Advertising, Content, Content Marketing, Content Strategy, Search Engine Marketing, SEO, Social Media
• How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'Ayelet Weisz
  How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be ...
  Advertising, B2C, Branding, Content, Content Strategy, Customer Engagement, Videos