Advertising

Topics » Articles » Advertising

• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content
• Seven Tips for Generating Social Content Through InfluencersJessica King
  Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  Advertising, Blogging, Content, Content Strategy, Influencer Marketing, Social Media, Vine
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization
• 2016 Advertising Rate Increases Forecast for Nearly All ChannelsAyaz Nanji
  Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data, TV
• Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
  Advertising, Brand Management, Campaign Management, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Targeting, Thought Leadership
• Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 TipsPam Atkinson
  Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making ...
  Advertising, B2C, Content, Content Marketing, Customer Behavior, Google, Native Advertising, Social Analytics, Social Media, Targeting
• How Digital Marketing Will Change in 2016 [Infographic]Verónica Jarski
  Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.
  Advertising, Customer Loyalty, Data, Facebook, Marketing Challenges, Mobile Marketing, Publishing, ROI, Thought Leadership
• A Newbie's Guide to A/B-Testing [Infographic]Verónica Jarski
  A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.
  Advertising, Marketing Strategy, Measurement, Metrics, Testing, Web Analytics, Websites
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• How Consumers Perceive Native AdvertisingAyaz Nanji
  Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?
  Advertising, Content, Content Marketing, Native Advertising, Research Summaries, Survey Data
• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• Reach Emerging Markets During Major Global Sporting EventsMarco Veremis
  Planning to launch in developing markets? Consider planning it to coincide with a large-scale sporting event.
  Advertising, Content, Content Marketing, Content Strategy, Customer Insight, High-Tech Marketing
• Five Forms of Interactive Content to Boost EngagementTom Whatley
  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Lead Generation, Videos
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube