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• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• 35 Ways to Grow Your BrandIsadora Badi
  Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  Advertising, Brand Management, Brand Positioning, Branding, Customer Experience, Customer Relationships, Marketing Strategy
• #SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's RoundupAngela Natividad
  This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SocialSkim, Twitter, YouTube
• How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro- and Micro-ConversionsChris Lucas
  Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of ...
  Advertising, Customer Insight, Data, Digital Marketing, Google, High-Tech Marketing, Sales, Sales and Advertising
• #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• Unlock Mobile Advertising by Measuring the Real WorldJohn Busby
  Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the ...
  Advertising, Customer Acquisition, Customer Insight, Data, E-Commerce, Marketing Analytics, Measurement, Mobile Marketing, Personalization, Search Engine Marketing
• 2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
  Advertising, B2C, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Research Summaries
• Five Tips for Brands That Want Success on FacebookJenn Deering Davis
  Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  Advertising, Content, Customer Engagement, Engagement, Facebook, Social Media
• Trends That Can Help You Turn Online Searchers Into PurchasersYad Bhatti
  E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, ...
  Advertising, Customer Behavior, Data, Digital Marketing, E-Commerce, Google, Keywords, Sales, Sales and Advertising, Websites
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz Nanji
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
  Advertising, Mobile Marketing, Newspapers, Research Summaries, Sales and Advertising, TV
• How Popular Are Web Ad Blockers Worldwide?Ayaz Nanji
  More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.
  Advertising, Digital Marketing, Research Summaries, Survey Data, Technology
• Three Ways Marketing Attribution Can Improve Your Brand Marketing EffortsYulia Altman
  Take a close look at how attribution modeling can quantify your branding efforts and supplement traditional metrics with more precise, hard results.
  Advertising, Branding, Customer Insight, Measurement, Metrics
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• How to Brand Across Multiple Touchpoints [Infographic]Verónica Jarski
  The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.
  Advertising, Brand Management, Brand Positioning, Branding, Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Search Engine Marketing, Search Engines, Twitter
• Seven Ways to Ensure Fans Don't Miss Your Facebook Page UpdatesTom Treanor
  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you need to find new ways to get your updates in ...
  Advertising, Blog Comments, Content, Content Marketing, Customer Acquisition, Customer Relationships, Facebook, Lead Generation, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, ...
  Advertising, B2C, Blogging Strategy, Branding, Collaboration, Content, Content Strategy, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Public Relations, Social Media, SocialSkim, Twitter
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites