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• Best-Practices for Facebook Video AdsAyaz Nanji
  What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads?
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Videos
• #SocialSkim: Snapchat Overtakes Facebook in Video, Inks Olympics Deal; Plus 10 More Stories in This Week's RoundupChristian Neri
  This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• A Primer for Getting Ahead With Long-Tail KeywordsSarika Periwal
  Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  Advertising, Content, E-Commerce, Google, Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Why You Should Align Your Ads to Your Customers' ActivitiesManish Patel
  Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
  Ad Copy, Advertising, Content, Customer Engagement, Sales, Sales and Advertising
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• Three Free Promotions That Grab Your Customers' AttentionTom Caporaso
  Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
  Advertising, Customer Engagement, Marketing Strategy, Sales, Sales and Advertising
• Three PPC Landing Page Tips Hardly Anyone Takes Advantage OfJohnathan Dane
  In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ...
  Ad Copy, Advertising, Customer Acquisition, Customer Behavior, Landing Pages, Lead Generation, PPC Campaigns, Testing
• Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New BrandJoe Staples
  Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Naming
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• The Secret to More Effective Ads on Facebook: The Science of TestingMatt Thomas
  If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ...
  Ad Copy, Advertising, Facebook, Measurement, Testing
• Why the Customer Experience You Provide Is Your ProductMark Grilli
  The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth.
  Advertising, Branding, Customer Experience, Customer Loyalty, Customer Relationships
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• How to Build a Targeted Email List of Subscribers Willing to Buy From YouJawad Khan
  If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here ...
  Advertising, Content, Content Marketing, Email, Email Lists, Facebook, Landing Pages, Lead Generation
• How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]Verónica Jarski
  The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ...
  Advertising, Brand Awareness, Brand Management, Consumer Electronics, Content, Sales and Advertising, Smartphones, Social Listening, Social Media, Twitter, Videos, Websites
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
  Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
  Advertising, Customer Acquisition, Digital Marketing, E-Commerce, Marketing Strategy, Measurement, Metrics, ROI, Search Engine Marketing, Websites
• Which US States and Cities Have the Highest Ad Click Rates?Ayaz Nanji
  Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, ...
  Advertising, Customer Behavior, Direct Marketing, Research Summaries, Sales and Advertising