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• #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This WeekChristian Neri
  Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much ...
  Advertising, Augmented Reality, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Vine, Virtual Reality
• Why Instagram Matters to Marketing [Infographic]Laura Forer
  Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
  Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking
• #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekChristian Neri
  Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This WeekChristian Neri
  Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Snapchat, Social Media, SocialSkim, Twitter
• The End of Behavioral Targeting and the Rise of Account-Based MarketingRay Kingman
  As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable ...
  Advertising, Customer Acquisition, Customer Relationships, Marketing Strategy, Sales, Targeting
• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• #SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This WeekChristian Neri
  Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Gen Z, Instagram, Marketing Strategy, Mobile Marketing, Social Analytics, Social Media, SocialSkim, Videos
• Why Decreasing Inbound Call Volume May Help Your BusinessJenn Horowitz
  More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI.
  Advertising, Lead Generation, Sales, Targeting, Telemarketing
• The Secret to Marketing to Teens: Marketing to Their ValuesMostafa Dastras
  Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ...
  Advertising, B2C, Customer Engagement, Customer Loyalty, Customer Relationships, Demographics, Millennials, Social Media
• Four Reasons You Should Be Investing in Ads on Vertical Search SitesJeff Navach
  Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service.
  Advertising, B2C, Retail Marketing, Search Engine Marketing, Targeting
• Marketing ROI: How to Get Actionable Insights From Google AnalyticsJennifer Blackburn
  What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
  Advertising, Content Marketing, Google Analytics, Metrics, Referrals, Social Media, Web Analytics, Websites
• Facebook Automated: Collect and Deliver Relevant Information With AutomationGreg Blazewicz
  Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue.
  Advertising, Data, Facebook, Marketing Automation, Multichannel Marketing, Social Media
• Why SEO and PPC Are More Effective TogetherRonald Dod
  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
  Ad Copy, Advertising, Digital Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]Vahe Habeshian
  You should be preparing now to reap the benefits of your holiday campaign well beyond the New Year.
  Advertising, Marketing Strategy, Social Media, Targeting
• #SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This WeekChristian Neri
  LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, YouTube
• Bringing Adtech In-House: Success or Stress for Brand Marketers?Merrily McGugan
  A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ...
  Advertising, Chief Marketing Officer, Chief Technology Officer, Hiring Outside Resources, Marketing Automation, Marketing Strategy, Technology
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo Chase
  Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
  Ad Copy, Advertising, Brand Management, Brand Positioning, Branding, Content Strategy, Customer Relationships, Marketing Strategy, Sales and Advertising
• #SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This WeekChristian Neri
  Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ...
  Advertising, Content, Customer Engagement, Customer Service, Facebook, Influencer Marketing, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales and Advertising, Snapchat, Social Media, SocialSkim, Twitter, Vine