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• Four Steps to Lowering Your PPC CostsItai Sadan
  You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short ...
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• The Flip Side of Targeted MarketingEvelyn Kotler
  Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
  Advertising, Content Strategy, Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising, Targeting
• The 3 Rs That E-Commerce Marketers Should MasterMaciej Zawadzinski
  We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, ...
  Advertising, Customer Engagement, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Targeting, Websites
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube
• What Motivates Consumers to Click on Mobile Ads?Ayaz Nanji
  Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
  Advertising, Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This WeekChristian Neri
  Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, SocialSkim, Television, TV, Videos
• What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
  You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
  Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?Ayaz Nanji
  Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
  Advertising, Content, Content Marketing, Marketing Strategy, Research Summaries, Videos
• The Biggest Tech Challenges of Today's Digital PublishersHadas Moked
  As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
  Advertising, Content, Content Marketing, Content Strategy, Marketing Strategy, Social Media, Websites
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
  This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, SMS, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Why Bots Are Becoming Brands' Best FriendBeerud Sheth
  Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand.
  Advertising, Brand Management, Customer-Centric, Customer Experience, Facebook, Technology
• #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This WeekChristian Neri
  This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ...
  Advertising, Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age.
  Advertising, Research Summaries, Sales and Advertising