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• Cyber Monday and Black Friday Paid Search Keyword TrendsAyaz Nanji
  Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• What Third-Generation US Hispanics Want to See in Online Content and in AdsAyaz Nanji
  Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their ...
  Advertising, Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Survey Data
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Five Things You Need to Know About Ad Agency KickbacksRich Kahn
  US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways ...
  Advertising, Digital Marketing, Sales and Advertising
• Product Marketing: Exclusivity Doesn't Always Mean a Big Price TagEric Layer
  Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of ...
  Advertising, Customer Behavior, Product Management, Product Marketing, Sales and Advertising
• Why TV Is the Most Effective Channel for Drive-to-Web CampaignsJohn Pucci
  Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels.
  Advertising, Customer Engagement, Marketing Strategy, Sales and Advertising, TV
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• The Rise of Mid-Roll Video AdsAyaz Nanji
  The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala.
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos
• Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan Lattrell
  Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
  Advertising, Branding, Content, Content Marketing, Marketing Strategy, Word-of-Mouth, YouTube
• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday SeasonFrances Donegan-Ryan
  With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your ...
  Advertising, B2C, E-Commerce, PPC Campaigns, Retail Marketing, Search Engine Marketing
• The Most Effective PPC ChannelsAyaz Nanji
  Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing, Survey Data
• Five Future Trends in the Marketing of TelevisionAndy Bryant
  Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ...
  Advertising, Brand Management, Brand Positioning, Consumer Electronics, Customer Behavior, Marketing Strategy, Television
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Six Reasons You Should Embrace Addressable TVNick Lockard
  The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical ...
  Advertising, Customer Engagement, Targeting, Technology, TV
• #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This WeekChristian Neri
  Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ...
  Advertising, Content, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Influencer Marketing, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter, YouTube
• Google Just Got Rid of AdWords Converted Clicks. Now What?Dave McIninch
  Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.
  Advertising, E-Commerce, Google, Metrics, PPC Campaigns, Search Engine Marketing
• Paid vs. Organic Social Media: Which Is More Effective?Ayaz Nanji
  Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data