Conferences: How-to articles covering the latest marketing tactics, tips, and strategies.

• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing
• 2012's Top Lessons for B2B MarketersJesse Noyes
  I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Digital Marketing, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation
• Six Ways to Use Online Video for B2B Event Marketing (a Case Study)David Rose
  Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Customer Engagement, Email, Integrated Marketing, Lead Generation, Mobile Marketing, Sales
• Getting Your Best ROI as a Tradeshow Attendee
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing GTTP is the last you'll be receiving. We ...
  Conferences, Customer Relationships, Lead Generation, Trade Shows/Events
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, community management, Conferences, Corporate Communications, Management, Trade Shows/Events, Webinars
• Social Media Weapons for Your Event-Planning Arsenal
  Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you ...
  Conferences, Social Media, Social Networking, Strategy, Trade Shows/Events
• Zen and the Art of Conference PresentingLara Haehle
  At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less ...
  Conferences, Content, Inbound Marketing, Trade Shows/Events
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Trade Shows/Events, Webinars
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Trade Shows/Events
• Four Good Reasons to Attend an In-Person Event [Slide Show]Christian Gulliksen
  When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
  Career Management, Conferences, Customer Behavior, Marketing Conferences, Trade Shows/Events

Conferences: Online seminar broadcasts from the best minds in marketing

• How to Optimize and Measure Trade Show ROIBroadcast on 11/8/2012 with Skip Cox
  This PRO seminar will provide marketers with a proven approach to accurately measuring the results of their events efforts.
  Conferences, Lead Generation, Metrics, ROI, Trade Shows/Events