Marketing Resources: Customer Retention

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Results for Customer Retention

Adapt or Perish: The New Dynamics of Digital Marketingby Joel Book
Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.
More articles on Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
How to Avoid the Great Social Media Crash of 2011by Jamie Turner
Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn ...
More articles on Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About Itby Sean Geehan
Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a company leave satisfied. Here's why... and what you can do ...
More articles on B2B Marketing, Customer Retention, Customer Satisfaction, Feedback, Voice of the Customer
Customer Experience Leadership Survival Guide, Part 2by Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world ...
More articles on Collaboration, Customer Experience, Customer Retention, Management, Marketing Plans, Marketing Tips
Six Steps to Improve Customer Retentionby Chintan Bharwada
Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, customer retention must be a top-down, companywide initiative. Here's how ...
More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
10 Tips for Building Customer Loyaltyby Chintan Bharwada
Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 ...
More articles on Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
Why You Should Fire (Some of) Your Customersby Scott McKain
Don't indiscriminately get rid of people paying you for your goods and services. But identify that 20% from the old 80/20 rule and get rid of some of those who meet the four points described here. Your goal should not ...
More articles on Creativity, Customer Acquisition, Customer Experience, Customer Retention, Marketing Smarter
The Top Five Ways to Attract and Keep Customers in Any Economyby Barry Densa
The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some marketers are suffering far less than others, because they cared ...
More articles on Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Recession
Marketing Is So Much More Than Promotion: Just Visit My Hairdresserby Barbara Bix
What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.
More articles on Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
Are Your Marketing Dollars Buying Customers—or Just Renting Them?by Debra Ellis
How many marketing dollars did you waste last year contacting customers who didn't buy from you? It's easy to look back to see where your investment was ineffective... if you know precisely where to look.
More articles on Brand Equity, Customer Acquisition, Customer Retention, Marketing Analytics, Measurement
Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did Itby Winston Bowden
Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response ...
More articles on Case Studies, Customer Retention, Email Marketing, Newsletters, Web Analytics
Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Successby Laura Patterson
Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, suggest the need for a new approach to customer-centricity. A. G. ...
More articles on Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
Six Smart Tactics for Dealing With the Economic Downturnby Michael Barr
This is no time for business as usual. To keep the customer and win the sale, a marketer has to outsmart the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead ...
More articles on Ad Copy, Advertising, Channel Marketing, Customer Engagement, Customer Retention, Marketing Tips, Recession, Targeting
How to Use Predictive Analysis to Make Email Marketing Even More Profitableby Arthur Middleton Hughes
Predictive analysis has a long and profitable history with direct mail. Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested. Email marketing is a different ...
More articles on Customer Retention, Email Marketing, Marketing Analytics, Segmentation, Targeting
Social Media 101: Use Twitter to Attract Prospects and Engage Customersby Debra Ellis
Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer ...
More articles on Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
Ten Essentials of Software-as-a-Service Solution Marketingby Peter A. Cohen
Here are 10 essentials of software-as-a-service (SaaS) solution marketing.
More articles on Brand Positioning, Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Value Propositions
Retail Survival Tips in a New Economic and Customer Environmentby Adam Boyden
Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every ...
More articles on Customer Engagement, Customer Retention, Economic Crisis, Recession, ROI
Deliver a One-Two Punch: Tap the Synergy Between Email and Social Mediaby Ross Kramer
There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
The Pursuit of ROI: Will It Lead You to Rags or to Riches?by Sharan Jagpal
It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email for written communication. But in regard to the core of ...
More articles on Advertising, Brand Awareness, Customer Acquisition, Customer Retention, Marketing Strategy, Metrics, ROI
Suiting Up for Customer Loyalty: Email That Fitsby Stephanie Miller
For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
More articles on Brand Loyalty, Customer Retention, Email Marketing, Newsletters, Testing

See all 103 marketing articles related to Customer Retention

The Importance of Relevance: A Cautionary Tale
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
More articles on Community, Content, Customer Retention, Email Marketing
Top 12 Customer Loyalty Trends for 2012 [Slide Show]
Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention
Tripped Up by a Typo: Five Real-Life Examples [Slide Show]by Christian Gulliksen
It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
More articles on Content, Customer Loyalty, Customer Retention, Writing
Websites Fueling Growth in Industrial Companies
Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant ...
More articles on Customer Retention, Customer Service, Research Summaries, Websites
Four Steps to Creating Valuable B2B Customer Content
"Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
More articles on B2B Marketing, Content, Customer Retention, Sales
B2B Brands Tapping Loyalty Marketing to Drive Sales
Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
More articles on B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
Marketing and Sales Alignment Pays Off in Recession
Companies with strong alignment between marketing and sales departments have fared better during the economic recession, reporting higher levels of new customers, revenues, and customer retention than those with low ...
More articles on Collaboration, Customer Retention, Recession, Research Summaries
When the Customer Is Wrong
The Alamo Drafthouse Cinema of Austin, Texas, encourages its patrons to enjoy dinner and a movie—at the same time. "The theater is laid out like a traditional movie theater," explains ...
More articles on Creativity, Customer Behavior, Customer Retention
Access to Customer Data = Retention, Sales
Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to ...
More articles on Customer Loyalty, Customer Retention, Customer Service, Research Summaries
Branded-Content Spend Reaches New High
Marketers spent record highs on branded content in 2009––allocating on average 32% of their overall marketing, advertising, and communications budgets to the category––up five percentage points from the previous high ...
More articles on Brand Loyalty, Customer Retention, Marketing Budgets, Research
Tips to Keep 'em Coming Back
We all know the adage: It costs far more to get a new customer than to keep one you already have. And in today's economic climate, customer retention has become ...
More articles on Customer Behavior, Customer Relationships, Customer Retention
Peripheral Vision
If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
More articles on Creativity, Customer Acquisition, Customer Retention, Small Business
You Make It Easy to Stay Friends
When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based ...
More articles on Case Studies, Customer Retention, Email Marketing, Marketing Tips
Cha-Ching!
If your company has customer and transaction databases, says Fred Pratt in a post at the Air Waves blog, you already have a wealth of information that can be harnessed ...
More articles on Customer Retention, Marketing Analytics, Marketing Budgets, Sales, Targeting
Brand-Switching: Less Risk = More Switch
Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands ...
More articles on Brand Loyalty, Customer Behavior, Customer Loyalty, Customer Retention, Research, Targeting
So, How Are the Kids?
"Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep ...
More articles on Customer Engagement, Customer Retention, Recession
Don't Fear the Reaper
In a post at the Marketing Analytics blog, Lynne Harrold describes the quandary faced by an important Bostonian cultural institution. As its established member base dies off, it needs to ...
More articles on Customer Acquisition, Customer Retention, Recession, Small Business
Barry Schwartz: Practical Wisdom as a Business Tool
At the MarketingProfs B2B Forum earlier this month, keynote Barry Schwartz, a psychologist and author, explained the concept of Practical Wisdom: the idea that individuals can (and should) hone their ...
More articles on Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Videos, YouTube
Think of It as Scaling Down
"It's not all doom and gloom in the U.S. economy," Deb Riechmann says in a recent AP article. "Some products are bucking the recession and flying off store shelves." Folks ...
More articles on Customer Behavior, Customer Retention, Recession
The Three Rs of Recession Marketing
"There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
More articles on Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals

See all 32 marketing Daily Posts related to Customer Retention

Customer Retention case studies, deconstructing real life examples and illustrating lessons learned

How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retentionby Mike Miller Hyundai
CASE STUDY: While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher.
More case studies on Case Studies, Customer Retention, Sales, Telemarketing
How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting
How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reachby Cognos, Inc.
Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined.
More case studies on Case Studies, Customer Retention, Lead Generation, Webinars
How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via Emailby Garden Fresh Restaurant Corp.
Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
More case studies on Case Studies, Customer Relationships, Customer Retention, Email Campaigns