Gamification: How-to articles covering the latest marketing tactics, tips, and strategies.

• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing
• How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
  Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
  Customer Behavior, Customer Engagement, Customer Loyalty, Gamification, Promotions
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Keeping Score: Make Tracking Stats Fun With GamificationAndy Crestodina
  Need to stay on top of stats? Let the games begin. Make monitoring metrics fun, and learn how to keep track of your social media, search engine optimization, and email ...
  Customer Behavior, Email Marketing, Gamification, Marketing Analytics, Metrics, SEO, Social Media

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