Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so for new brands or product lines: A negative customer experience ...
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences.
Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.