Marketing Conferences: How-to articles covering the latest marketing tactics, tips, and strategies.

• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Trade Shows/Events, Webinars
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Trade Shows/Events
• The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
  Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
  Career Management, Content, Lead Generation, Marketing Conferences, PowerPoint, Public Speaking
• Four Good Reasons to Attend an In-Person Event [Slide Show]Christian Gulliksen
  When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
  Career Management, Conferences, Customer Behavior, Marketing Conferences, Trade Shows/Events
• How Marketing Can Go Beyond the 'Make It Pretty' SyndromeLaura Patterson
  At a recent conference, Sylvia Reynolds, chief marketing officer for Wells Fargo, asked, "When did Marketing become the make-it-pretty department?" Reynolds then reminded conference participants that the fundamental role of ...
  Customer Relationships, Marketing Conferences
• Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational BehaviorPaul Dunay
  We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author ...
  B2B Marketing, Market Research, Marketing Conferences
• Seven Hurdles to Marketing Effectiveness—and How to Surmount ThemAndy Pierce
  Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little ...
  Marketing Budgets, Marketing Conferences, Marketing Dashboards, Marketing Smarter

Marketing Conferences: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]by Kerry O'Shea Gorgone
  B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.
  B2B Marketing, Career Management, Conferences, Marketing Conferences, Marketing Smarts, Networking