Marketing Resources: Webinars

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Results for Webinars

A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
Eight Ways to Create Enough Video Content to Last 18 Monthsby Pete Savage
Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.
More articles on B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
If Webinars Are So Awesome, Why Do So Many Tragically Underperform?by Ann Handley
Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to ...
More articles on Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
How to Attract an Audience for Your Virtual Eventsby Joerg Rathenberg
Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming ...
More articles on B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
10 Best-Practices in Planning and Marketing Virtual Eventsby Tom Wieser
Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer.
More articles on Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
Five Ways to Maximize ROW (Return on Webinar)by Kimberly Smith
How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
More articles on Collaboration, Customer Engagement, Feedback, Interactive Marketing, Marketing Strategy, Measurement, Public Speaking, Webinars
Webinar Essentials: Five Must-Have Ingredients of Successby Kimberly Smith
For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
Eight Ways to Integrate Webinars Into a B2B Marketing Planby Laura Heinrich
B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
More articles on B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, Webinars
Webinars Aren't Just for Sellingby Bob Hanson
While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events. Webinars, which offer a lower cost-structure than live seminars, can be used in diverse ...
More articles on Positioning, Sales, Targeting, Thought Leadership, Webinars
How Web Content Can Shorten a Complex Saleby David Meerman Scott
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The ...
More articles on Collaboration, Lead Generation, Personas, Sales, Thought Leadership, Web Content, Web Copy, Webinars, White Papers
Six Steps to a Measurable (and Strategic) Customer Programby Kathleen McBride, Steven Nicks
From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer join me for this speaking engagement!" From the new head of Marketing: "We've got to have higher-impact customer content!" Sound ...
More articles on Collaboration, Referrals, Segmentation, Value Propositions, Webinars
SWOT Team: Bulk Shopping Onlineby Hank Stroll
This week, add your thoughts to the following dilemma: If you work in a business that sells in bulk, how do customers responsible for purchases go about finding you and ordering online? Also this week, read your answers to the last ...
More articles on B2B Marketing, Marketing Challenges, Measurement, Thought Leadership, Webinars
Tale of the Lowly Pressroom: The Transformation of Communicationsby Robin Stavisky
Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online media rooms can offer a striking example of the power ...
More articles on Blogging, Press Releases, RSS, Targeting, Videos, Webinars, Websites
SWOT Team: Webinar Pros and Woesby Hank Stroll
This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work? Also this week, read your answers to last week's dilemma: blog, forum or Wiki? Which format best ...
More articles on Blogging, Marketing Challenges, Surveys, Webinars
Marketing Events: What Works, What Doesn'tby Mac McIntosh
More articles on Advertising, Copywriting, Marketing Smarter, Newsletters, Trade Shows/Events, Webinars
10 Things I Hate in a Web Siteby Jason OConnor
Here's the top 10 ways a Web site can fail.
More articles on Web Content, Webinars, Website Design
Three Common Mistakes in Using Webinars for Lead Conversionby Todd Davison
Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
More articles on Lead Generation, Lead Nurturing, Lead Quality, Sales, Thought Leadership, Webinars
The SWOT Team Wonders: What Do Women Want?by Hank Stroll, Yvonne Bailey
his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?
More articles on Customer-Centric, Marketing Challenges, Webinars
SWOT Team Ponders Webinars: Ginsu Sales or Quality Leads?by Hank Stroll, Yvonne Bailey
This week: How can we develop successful Webinars that generate high-quality leads? Also: One product, three markets. How can you launch at the same time for different audiences?
More articles on Lead Generation, Marketing Challenges, Product Marketing, Webinars
How to Host a Successful Webinarby Todd Davison
You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is the speaker? How and when do we promote it?
More articles on Advertising, Collaboration, Marketing Tips, Surveys, Thought Leadership, Webinars, Writing

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Four Ways to Make Your Webinar a Boring Waste of Time
Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
More articles on Customer Behavior, Marketing Tips, Surveys, Webinars
Marketers to Boost Spending on Virtual Events
Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows ...
More articles on Marketing Budgets, Research Summaries, Trade Shows/Events, Webinars
High-Tech Webinar Success
Looking for ways to introduce a new product or solution—or generate business leads? Hosting a webinar is a relatively easy and inexpensive option, provided your goals are defined at the ...
More articles on High-Tech Marketing, Sales, Webinars
Webinar Invitation Success: Less Is More
When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
More articles on Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars

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Webinars case studies, deconstructing real life examples and illustrating lessons learned

How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6
CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.
More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reachby Cognos, Inc.
Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined.
More case studies on Case Studies, Customer Retention, Lead Generation, Webinars

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Webinars online seminar broadcasts from the best minds in marketing

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Webinars Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Webinars marketing downloads for the busy professional

B2B Marketing in 2009: Trends in Strategies and Spending
Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites