• Five Ways to Maximize ROW (Return on Webinar) by Kimberly Smith
  How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
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• Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
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• Eight Ways to Integrate Webinars Into a B2B Marketing Plan by Laura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
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• Webinars Aren't Just for Selling by Bob Hanson
  While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events. Webinars, which offer a lower cost-structure than live seminars, can be used in diverse ...
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• How Web Content Can Shorten a Complex Sale by David Meerman Scott
  Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The ...
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• Six Steps to a Measurable (and Strategic) Customer Program by Kathleen McBride, Steven Nicks
  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer join me for this speaking engagement!" From the new head of Marketing: "We've got to have higher-impact customer content!" Sound ...
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• SWOT Team: Bulk Shopping Online by Hank Stroll
  This week, add your thoughts to the following dilemma: If you work in a business that sells in bulk, how do customers responsible for purchases go about finding you and ordering online? Also this week, read your answers to the last ...
  More articles on B2B Marketing, Marketing Challenges, Measurement, Thought Leadership, Webinars
• Tale of the Lowly Pressroom: The Transformation of Communications by Robin Stavisky
  Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look. But like the fairy tale character, online media rooms can offer a striking example of the power ...
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• SWOT Team: Webinar Pros and Woes by Hank Stroll
  This week, post your answer to the query: How successful are webinars as a marketing approach? What works and what doesn't work? Also this week, read your answers to last week's dilemma: blog, forum or Wiki? Which format best ...
  More articles on Blogging, Marketing Challenges, Surveys, Webinars
• Marketing Events: What Works, What Doesn't by Mac McIntosh
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• 10 Things I Hate in a Web Site by Jason OConnor
  Here's the top 10 ways a Web site can fail.
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• Three Common Mistakes in Using Webinars for Lead Conversion by Todd Davison
  Converting a Webinar registrant to a customer takes more than a powerful presentation on the day of event.
  More articles on Lead Generation, Lead Nurturing, Lead Quality, Sales, Thought Leadership, Webinars
• The SWOT Team Wonders: What Do Women Want? by Hank Stroll, Yvonne Bailey
  his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?
  More articles on Customer-Centric, Marketing Challenges, Webinars
• How to Host a Successful Webinar by Todd Davison
  You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is the speaker? How and when do we promote it?
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• Webinar Invitation Success: Less Is More
  When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
  More articles on Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars

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Webinars case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
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• How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.
  More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
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• How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reachby Cognos, Inc.
  Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined.
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Webinars online seminar broadcasts from the best minds in marketing

• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - 4/23/2009
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Webinars marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites

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