Webinars: How-to articles covering the latest marketing tactics, tips, and strategies.

• Marketing Training: How to Make E-Learning EffectiveTom Graunke
  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
  Career Management, Content, Corporate Communications, PowerPoint, Presentations, Trade Shows/Events, Videos, Webinars
• A History of Sales Technology [Infographic]Verónica Maria Jarski
  The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
  Advertising, Customer Service, Digital Marketing, High-Tech Marketing, Marketing Automation, Mobile Marketing, Sales, Smart Phones, Webinars, Websites
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media
• The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
  Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
  B2B Marketing, Content, Content Marketing, Landing Pages, Lead Generation, Lead Nurturing, Mobile Marketing, Online Marketing, Testing, Webinars
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, community management, Conferences, Corporate Communications, Management, Trade Shows/Events, Webinars
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Trade Shows/Events, Webinars
• Marketing Automation: Five Must-Do's for Achieving Maximum EfficiencyKim Roman
  Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
  Customer Acquisition, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Strategy, Sales, Webinars
• A 47-Point Guide for First-Time Webinar SuccessAgnieszka Wilinska
  Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar ...
  Content, Interactive Marketing, Marketing Tips, PowerPoint, Public Speaking, Webinars
• A Five-Step Process for Hosting a Webinar That Generates SalesGreg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...
  Content, Inbound Marketing, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars

Webinars: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 with Ann Handley, C.C. Chapman
  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
  Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on 4/23/2009 with Ann Handley, Shelley Ryan
  Who is offering online seminars? Lately, it seems like everyone is. Whether you're doing it for lead-gen tactics or no-strings-attached education, you'll learn something invaluable in this session.
  Collaboration, Creativity, Marketing Smarter, Marketing Strategy, Marketing Tips, PowerPoint, Webinars, Writing

Webinars: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 with Alan Belniak
  In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.
  Marketing Tips, Networking, Social Media, Take 10, Trade Shows/Events, Webinars, Word of Mouth
• Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on 4/1/2011 with Shelley Ryan
  In just 10 minutes, Shelley Ryan of Killer Webinars offers down-to-earth advice on getting your webinars off to a strong start, keeping them engaging, and ending them with focus and style. What's more, she tells you exactly what openings and closings are bound to put attendees to sleep—and which ones will keep them listening.
  Content, Customer Engagement, Marketing Tips, Public Speaking, Take 10, Webinars

Webinars: Marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars