Marketing Resources: Testimonials

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Results for Testimonials

Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't ...
More articles on Hiring Outside Resources, Personal Branding, Testimonials, Writing
Five Ways to Use Social Media Chatter in Your Email Campaignsby Hal Licino
Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.
More articles on Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
Ten Steps You Can Take to Create Compelling Testimonialsby Barbara Bix
Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences.
More articles on Creativity, Customer Engagement, Marketing Smarter, Testimonials, Web Content
Email Campaign Testimonials: How to Maximize Customer Praiseby Hal Licino
Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid advertisement. Email-based testimonials can be just as persuasive, but the ...
More articles on Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
Accelerate Your Referrals: Nine Steps to Successby Barbara Bix
If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not enough. Several things need to happen first: In fact, the ...
More articles on Brand Awareness, Customer Engagement, Customer Service, Marketing Tips, Referrals, Testimonials
Un-Advertising: The Power of Testimonial Video in the Post-Advertising Eraby Ted Page
Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take ...
More articles on Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
Three B2B Value-Proposition Rules That Create Preference, Not Just Parityby Tim Riesterer
A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, ...
More articles on B2B Marketing, Customer Engagement, Marketing Tips, Testimonials, Value Propositions
Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experienceby Shaun Ryan
In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
Anatomy of a Novel-Sized Landing Page, Part 2by Kim MacPherson
In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
Three Ways to Personalize Your Email Marketing: Remember Who You're Talking toby Karen Talavera
Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to ...
More articles on Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
25 Ways to Build Trust (and Sales!) with Customer Success Storiesby Casey Hibbard
Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to use customer success stories in your sales and marketing to ...
More articles on Case Studies, Creativity, Customer Relationships, Customer Satisfaction, Testimonials
Customer Success Stories Speed the Saleby Barbara Bix
Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them ...
More articles on Case Studies, Customer Experience, Referrals, Testimonials
How to Sell the Experience When Features and Benefits Aren't Enoughby Jonathan Kranz
Suppose your product features are much like your competitors', and the benefits of using your products or services are similar. Looks like you're on the commodity train. When a typical approach fails to distinguish your business from the pack, it ...
More articles on Customer Experience, Personalization, Product Marketing, Testimonials, Websites, Writing
How to Produce a Marketing Toolkit That Eliminates the Need to Sellby John Jantsch
More articles on Case Studies, Marketing Smarter, Marketing Tips, Print Collateral, Testimonials, Thought Leadership
Five Advanced Web Writing Secretsby Jonathan Kranz
More articles on Case Studies, Marketing Tips, Testimonials, Websites, Writing
Five Ways to Attract (and Hold!) More Qualified Leadby Jonathan Kranz
More articles on B2B Marketing, Case Studies, Copywriting, Lead Generation, Lead Quality, Marketing Tips, Segmentation, Testimonials
Before You Write: Your 10-Point Checklistby Jonathan Kranz
The secret to successful copy is in all the thought, work and research you do before you write a single word. In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more ...
More articles on Benchmarking, Branding, Copywriting, Direct Marketing, Measurement, Targeting, Testimonials
Marketing Challenge: Getting Customers to Act on Direct Responseby Hank Stroll
Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
More articles on Copywriting, Direct Marketing, Marketing Challenges, Positioning Statements, Testimonials, Testing
Putting Spring in Your Ka-ching: 10 Direct Mail Tipsby Steve McNamara
Every year Steve conducts a survey of his subscribers to identify ways that marketers are squeezing more sales out of their direct marketing. Here are some learnings from this year's report. The 10 tips offer new inspiration for direct mail ...
More articles on Branding, Collaboration, Copywriting, Creativity, Direct Marketing, Targeting, Testimonials, Testing, Websites
Best Practices for Customer Success Storiesby Lucy Sanna
In today's competitive enterprise technology marketplace, the customer success story can be the tipping point for turning a prospect into a customer. Of course, the success story begins with a happy customer. But are you focusing on the right ...
More articles on Customer Relationships, Targeting, Testimonials, Websites, Writing

See all 36 marketing articles related to Testimonials

How to Use Social Media Chatter in Your Email Campaigns
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
More articles on Community, Email Marketing, Social Media, Testimonials, Twitter
Three Ways to Maximize the Power of Testimonials in Email Campaigns
The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
More articles on Email Marketing, Marketing Tips, Testimonials
Five Easy Ways to Gather Client Testimonials
"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
More articles on B2B Marketing, Marketing Tips, Sales, Testimonials
Brands Caught Astroturfing Risk Losing Customers
Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was ...
More articles on Brand Equity, Customer Behavior, Research Summaries, Testimonials
Give It to Me Straight
"Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews ...
More articles on Customer Engagement, Email Marketing, Testimonials
Fake It at Your Own Risk
Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
More articles on Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
A Tale of Two Tales
You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
More articles on Creativity, Email Marketing, Testimonials
The Two-Edged Sword of the Testimonial
Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
More articles on Customer Experience, Small Business, Testimonials, Word of Mouth
Just Ask the Man Who Owns One
You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
More articles on E-Commerce, Email Marketing, Testimonials
I'm In With the In-Crowd
"We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
More articles on Copywriting, Email Marketing, Testimonials, Word of Mouth