Testimonials: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials
• Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]Christian Gulliksen
  After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT ...
  B2B Marketing, Customer Relationships, Feedback, Marketing Tips, Testimonials, Trade Shows/Events
• Seven Ways to Get Great Customer TestimonialsSue Duris
  Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get ...
  Brand Positioning, Customer-Centric, Customer Relationships, Lead Generation, Marketing Tips, Testimonials
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• Six Trends That Are Transforming Retail [Slide Show]Christian Gulliksen
  In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
  Customer Relationships, Digital Theory, E-Commerce, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Online Marketing, Testimonials
• Why and How to Encourage Online ReviewsTara Hornor
  One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input ...
  Customer Behavior, Customer Engagement, Customer Service, Testimonials, User-Generated Content
• Four Ways to Maximize 'High Masthead Value' PublicityGordon G. Andrew
  Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high ...
  Promotions, Public Relations, Reputation Management, Testimonials
• Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
  Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
  Case Studies, Landing Pages, Online Marketing, Personalization, Testimonials, Twitter