Testimonials: How-to articles covering the latest marketing tactics, tips, and strategies.

• Brand Reputation Management: Your Seven-Point Game PlanLorna Walkden
  Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven ...
  Brand Management, Content, Customer Service, Public Relations, Referrals, Reputation Management, Search Engine Marketing, Social Media, Testimonials
• Make Content Marketing Authentic: The Case of Customer StoriesJay Pinkert
  Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
  Content, Content Marketing, Customer Acquisition, Customer Evangelists, Small Business, Testimonials
• Five Killer Video Marketing TipsDanny Groner
  No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. ...
  B2C, Marketing Strategy, Marketing Tips, Testimonials, Videos
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media
• What Not to Do With Your Online Presence in 2013Tara Banda
  If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...
  Blogging, Community, Customer Engagement, Google, Local Marketing, Mobile Marketing, Search Engine Marketing, SEO, Social Media, Testimonials
• Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]Christian Gulliksen
  After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT ...
  B2B Marketing, Customer Relationships, Feedback, Marketing Tips, Testimonials, Trade Shows/Events
• Seven Ways to Get Great Customer TestimonialsSue Duris
  Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get ...
  Brand Positioning, Customer-Centric, Customer Relationships, Lead Generation, Marketing Tips, Testimonials
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• Six Trends That Are Transforming Retail [Slide Show]Christian Gulliksen
  In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.
  Customer Relationships, Digital Theory, E-Commerce, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Online Marketing, Testimonials