• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
  More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
  More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
• Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to by Karen Talavera
  Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to ...
  More articles on Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
• 25 Ways to Build Trust (and Sales!) with Customer Success Stories by Casey Hibbard
  Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to use customer success stories in your sales and marketing to ...
  More articles on Case Studies, Creativity, Customer Relationships, Customer Satisfaction, Testimonials
• Customer Success Stories Speed the Sale by Barbara Bix
  Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them ...
  More articles on Case Studies, Customer Experience, Referrals, Testimonials
• How to Sell the Experience When Features and Benefits Aren't Enough by Jonathan Kranz
  Suppose your product features are much like your competitors', and the benefits of using your products or services are similar. Looks like you're on the commodity train. When a typical approach fails to distinguish your business from the pack, it ...
  More articles on Customer Experience, Personalization, Product Marketing, Testimonials, Websites, Writing
• Before You Write: Your 10-Point Checklist by Jonathan Kranz
  The secret to successful copy is in all the thought, work and research you do before you write a single word. In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more ...
  More articles on Benchmarking, Branding, Copywriting, Direct Marketing, Measurement, Targeting, Testimonials
• Marketing Challenge: Getting Customers to Act on Direct Response by Hank Stroll
  Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
  More articles on Copywriting, Direct Marketing, Marketing Challenges, Positioning Statements, Testimonials, Testing
• Putting Spring in Your Ka-ching: 10 Direct Mail Tips by Steve McNamara
  Every year Steve conducts a survey of his subscribers to identify ways that marketers are squeezing more sales out of their direct marketing. Here are some learnings from this year's report. The 10 tips offer new inspiration for direct mail ...
  More articles on Branding, Collaboration, Copywriting, Creativity, Direct Marketing, Targeting, Testimonials, Testing, Websites
• Best Practices for Customer Success Stories by Lucy Sanna
  In today's competitive enterprise technology marketplace, the customer success story can be the tipping point for turning a prospect into a customer. Of course, the success story begins with a happy customer. But are you focusing on the right ...
  More articles on Customer Relationships, Targeting, Testimonials, Websites, Writing
• Case Study: PeopleSoft's Crisis Communication Response to the Oracle Takeover Bid (Part 2: Bringing in the Allies) by Abigail James
  In part one of this case study, PeopleSoft's articulated communications plan began to generate goodwill and strengthen its position in the marketplace. Now, with the stage set and the battle lines drawn, PeopleSoft set out to deliver its message in ...
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• The Second Reason Why Customers Don't Buy by Sean D'Souza
  You need to understand this powerful psychological trigger or you'll be leaving behind chunks of almost-guaranteed profits.
  More articles on Customer Behavior, Sales, Testimonials
• How to Develop Case Histories by Jerry Fireman
  How do you avoid the pitfalls of case studies and make them work to your advantage? Here's a case history about doing case histories.
  More articles on Case Studies, Collaboration, Targeting, Testimonials, Writing
• More on How to Ignore Your Best Customers, the TiVo Way by Ben McConnell
  n the United States, TiVo enjoys a passionate customer universe that rivals Krispy Kreme’s. Yet TiVo still hasn’t made the leap to the mass-market phenomenon of customer evangelism. Why?
  More articles on Customer Engagement, Customer Relationships, Newsletters, Testimonials, Word of Mouth
• The Delicate Art of Generating Client Introductions by Marc Lewyn
  The most effective and often overlooked strategy to grow a client base is to encourage referrals.
  More articles on Referrals, Testimonials, Word of Mouth
• Telling It Like It Is: The Art of Mining Compelling Quotes by Carl Hedberg
  Compelling quotes are not happy accidents; they are gems mined from logically-ordered transcripts of well-planned interviews.
  More articles on Case Studies, Testimonials, Writing
• From Scaredy-Cat to Shred Betty: One Snowboarder’s Marketing Truths by Andrea Learned
  How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here.
  More articles on Marketing Smarter, Targeting, Testimonials, Women, Word of Mouth
• Cooling The Branding Iron by Michael Fischler
  Are you a B2B company, putting (or considering putting) significant effort and significant resources into developing a coherent brand for your product? Researching the marketplace and analyzing competing brands? Establishing strategy sessions to review and select the best brand identity? ...
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• What To Do With What You’ve Got: Using Testimonials Effectively (Part 2) by David Frey
  Previously, the author talked about everything you always wanted to now about securing customer testimonials. But once you have them in hand, it’s what you do with them that really counts.
  More articles on Customer Experience, Customer Satisfaction, Direct Marketing, Testimonials, Website Design, Websites
• Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2) by David Frey
  One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. Here's how to convince your customers to toot your horn for you.
  More articles on Customer Experience, Marketing Tips, Positioning Statements, Testimonials, Word of Mouth

See all 26 marketing articles related to Testimonials

• Fake It at Your Own Risk
  Let's say you visit a site like Yelp.com and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced ...
  More articles on Customer Experience, Customer Satisfaction, Management, Small Business, Testimonials
• A Tale of Two Tales
  You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll ...
  More articles on Creativity, Email Marketing, Testimonials
• The Two-Edged Sword of the Testimonial
  Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are ...
  More articles on Customer Experience, Small Business, Testimonials, Word of Mouth
• Just Ask the Man Who Owns One
  You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
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• I'm In With the In-Crowd
  "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
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Testimonials case studies, deconstructing real life examples and illustrating lessons learned

• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design

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