Career Management

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• Marketing Career Tips: Five to Thrive in 2005William Arruda
  It's natural to start thinking about your career in the beginning of a New Year—a time for resolution, reflection and rebirth. To help you focus on taking your marketing career ...
  Career Management, Google, Personal Branding
• 10 Ways to Tutor Advertising StudentsMichael Hanley
  Some ad industry leaders have complained that recent college graduates are ill prepared for today's competitive environment. Why? Because ivory tower professors, they say, are out of touch with the ...
  Advertising, Career Management, Thought Leadership
• Five Steps to a New JobDebra Feldman
  If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you.
  Career Management, Job Search, Personal Branding, Targeting
• SWOT Team: Increasing Email Open RatesHank Stroll
  This week, share your most effective ways for increasing email newsletter open rates. Also: where do you turn when you are in over your head?
  Career Management, Market Research, Marketing Challenges, Targeting
• SWOT Team: Talking Turkey About Marketing DefinitionsHank Stroll
  hat's your definition of segment identification? What's a unique selling proposition? Add your own two cents to this week's discussion of marketing definitions. Also this week: How do you convince ...
  Career Management, Creativity, Marketing Challenges, Measurement
• SWOT Team: Toot Your Own HornHank Stroll
  his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is ...
  Career Management, Job Search, Marketing Challenges, Personal Branding
• Are You a Believer?Michael Goodman
  As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.
  Career Management, Job Search, Sales
• A Porpoise in a Sea of Sharks and MinnowsMichael Goodman
  It’s too bad there isn’t an easy way to measure yourself objectively when the product being marketed is you.
  Career Management, Job Search, Market Research
• There’s No Quick Fix in Job HuntingMichael Goodman
  These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.
  Career Management, Job Search, Marketing Strategy, Targeting
• Six Newer P’s to a Better Job SearchDebra Feldman
  ob-hunting has striking similarities to a marketing project.
  Career Management, Job Search, Positioning, Targeting, Writing
• Q up for SuccessWilliam Arruda
  You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential to your success. That's where EQ comes in.
  Career Management, Management, Personal Branding, Positioning
• SWOT Team Addresses MarCom BreakdownHank Stroll, Tamara Halbritter
  Weigh in with advice and recommendations on how a marketing team can work through internal struggles and politics. Also this week: How do you prepare for an acquisition?
  Career Management, Collaboration, Market Research, Marketing Challenges
• Start Making Horse Sense: Eight Lessons for Business Women Racing to Build a New WorldLaurel Delaney
  Here are eight lessons women can learn from Seabiscuit, the horse that achieved greatness while captivating our imaginations.
  Career Management, Marketing Inspiration, Women
• Of Satellite Phones and Oil Rigs: A Customer Service StoryBasil Harris
  At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn ...
  Career Management, Collaboration, Creativity, Customer Engagement, Customer Service, Small Business
• Career Building: A Great Approach to Branding?Jonathan Ward
  Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand ...
  Brand Positioning, Branding, Career Management, Value Propositions
• Marketer: Market ThyselfWilliam Arruda
  s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.
  Career Management, Collaboration, Creativity, Personal Branding
• What Becomes A Manager Most?Michael Perla
  The number one reason people leave a job is because of an unhappy relationship with a direct supervisor/manager. What makes for a truly exceptional manager?
  Career Management, Job Search, Management
• Build Your Personal Brand and Expand Your SuccessWilliam Arruda
  Branding is not just a way to make companies or products more profitable. You can make youself successful too, if you follow these key ideas.
  Career Management, Personal Branding, Positioning, Targeting