Collaboration

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• Preparing for the Future: How the CIO and CMO Must Collaborate to WinPaul Barsch
  In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's lack of understanding, knowledge, and respect. But two powerful exponential trends ...
  Chief Marketing Officer, Collaboration, Measurement
• Building Bridges with Your Corporate Communications OfficerRoy Young
  A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding ...
  Collaboration
• MarketingProfs Podcast: Twitter, Google Docs and The ConnectorsJohn Wall, Christopher S. Penn
  Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Collaboration, Google, Twitter
• The State of Customer Focus Around the World: 2007 in ReviewJeanne Bliss
  The Net Promoter concept and idea has taken hold the world over. The simplicity of one "ultimate" question is compelling. And it gives CEOs something to easily grasp and point ...
  Collaboration, Customer Engagement, Customer Retention, Customer Service, Net Promoter
• How Email Can Fill up a Store Shopping CartStephanie Miller
  Email can be a great call to action for multichannel customers, particularly in retail but also in B2B marketing. We all know that email can play a powerful role in turning ...
  B2B Marketing, Collaboration, Customer Experience, Email Marketing
• 18 Strategies and Tools for Naming Your Business or ProductScott Trimble
  Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools ...
  Collaboration, Marketing Inspiration, Marketing Tips, Naming
• Moving Madison Avenue: Finding Advertising Ideas ElsewhereMartin Lindstrom
  What will happen when ideas become commodities just like everything else? Some people certainly buy ads from advertising agencies on the strength of the agency's own brand name, but is ...
  Advertising, Collaboration, Creativity, Online Marketing
• Recovering the Lost Art of Product MarketingLaura Patterson
  With product marketing, your company will be able to prepare the sales channels to relate to the buyer and enable these channels to focus on the most effective messages and ...
  Collaboration, Customer Engagement, Product Marketing
• How Marketing Can Earn a Seat at the Revenue TablePhil Fernandez
  Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a machine that drives revenue and profits, not just the people ...
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics
• Case Study: How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankLaurie Lande
  Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on ...
• Five Key Steps to Measuring Your Lead-Nurturing InitiativeKathy Rizzo
  Whether you are campaigning to gain budget approval to implement your nurturing strategy or need to illustrate ROI for an existing nurturing program (or you are just trying to evaluate ...
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips
• Partnership Brand Marketing—It's About Distribution ChannelsGregory Pollack
  Today many companies and brands are engaging in "Partnership Marketing," "Marketing Alliances," "Strategic Partnerships," and even "Partnership Brand Marketing" programs. But often they boil down to just promotions, perhaps maybe ...
  Branding, Channel Marketing, Collaboration, Customer Engagement, Economic Crisis
• Outsourcing and Delegating: Two Keys to Excelling in Your CareerStephan Spencer
  Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you ...
  Career Management, Collaboration, Hiring Outside Resources, Management
• Five More Keys to Engaging the Customer to Produce Real Innovation: Lessons From LEGO (Part 2 of 3)Leland Shaeffer
  Part one of this three-part series examined the overall role the customer can (and should!) play in innovation. Here is a deeper look at five specific ways that Marketing can ...
  Collaboration, Customer Advisory Programs, Customer Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips
• 10 Innovation Ideas When You Are on a DeadlineGwyneth Dwyer
  "You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club." Pick up your club (your pencil, your laptop, your sketchbook) and ...
  Collaboration, Marketing Tips
• Five Keys to Engaging the Customer to Produce Real Innovation (Part 1 of 3)Leland Shaeffer
  How can marketing professionals engage the customer to produce ideas for radical innovation? Marketing's leadership should materialize in five ways.
  Collaboration, Customer Advisory Programs, Customer Engagement, Marketing Tips, Segmentation, Voice of the Customer
• Your Marketing Campaign: What's the Big Idea?Gwyneth Dwyer
  You're rolling out a marketing campaign. Launching a product. Revitalizing your brand. What's the big idea? Not to sound flippant, but you need one. Because without it, it's likely your campaign, ...
  Collaboration, Customer Engagement, Marketing Strategy
• Case Study: How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple MarketsKimberly Smith
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for ...
• Wanted: Catalysts for Co-CreationEarl Cox
  In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content." While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social ...
  Collaboration, Creativity, Customer Engagement, Interactive Marketing, Word-of-Mouth
• ROI Marketing: Are You Prepared?Lauren Tucker
  No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep ...
  Collaboration, Marketing Challenges, Measurement, ROI