Collaboration

Topics » Articles » Collaboration

• Have We Got the Answer for You!
  If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real ...
  Collaboration, Creativity, Small Business, Taglines, Targeting
• Analytics Success: Just Steps Away
  In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  Collaboration, Marketing Analytics, Marketing Tips
• Green Facts for Greenbacks
  In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  Collaboration, Email Marketing, Green Marketing, Recession
• Do You Hear What I'm Saying?
  Words for Hire blog's Karen Swim tells the story of Jane, a freelance editor hired by Miranda to proofread an e-book. To Jane, this request entailed an exhaustive review of ...
  Collaboration, Hiring Outside Resources, Small Business
• Our Friend, the Difficult Customer
  You have a great product or service, and you do your best to create an exceptional customer experience. Despite your efforts, though, you encounter difficult customers with more frequency than ...
  Collaboration, Customer Experience, Customer Relationships, Customer Satisfaction, Small Business
• In Content (and Google) We Trust
  Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech ...
  Collaboration, Google, High-Tech Marketing, Online Marketing, Websites
• Tell It Like It Is
  We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly ...
  Collaboration, Management, Marketing Smarter, Measurement, Recession
• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business
• Tear Down Those Walls!
  "It's not news to anyone in our industry that we're having to take on changes of tectonic proportions," Gavin Hilton says in a recent post at the RAPP Blog. The ...
  B2B Marketing, Collaboration, Creativity, Customer Experience
• Win/Loss Analysis (Part 2)—A Process for Taking Revenue up a NotchLaura Patterson
  Part 1 of this article series examined the purpose, definition, and metric associated with win/loss analysis. This final part discusses getting started, questions to include in the discussion, when and ...
  Collaboration, Hiring Outside Resources, Marketing Analytics, Marketing Smarter, Measurement, Web Analytics
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• Why Didn't I Think of That?
  Whether creating content for email campaigns or newsletters, you might experience writer's block. Hey, it happens to the best of us. Sometimes, you just run out of ideas. But consider this: ...
  Collaboration, Creativity, Email Marketing, Writing
• Knowing What Matters—Your Success Criteria—Is a Guiding Light in the DarkNilofer Merchant
  Here's a scenario many of us have experienced: The CEO sets the revenue goals in the annual business plan; the plan is handed down; and the business units scramble to ...
  Collaboration, Management, Marketing Budgets, Marketing Strategy, Sales
• What to Do When Growth StallsSteve McKee
  As much as we would all like to believe that we're masters of our own destiny, the unfortunate truth in business is that growth stalls. Over the course of a ...
  Brand Equity, Collaboration, Economic Crisis, Management
• Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and ActionJim Lenskold
  The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures ...
  Collaboration, Lead Generation, Lead Quality, Measurement, ROI, Sales
• BTW: We Should Meet IRL
  "For too long, too many marketers have underestimated the value of email's impact on offline retail," say Lisa Harmon and Alex Madison in a post at the Email Experience Council ...
  Collaboration, Email Marketing, Marketing Smarter, Personalization
• Recession Marketing, Part I: What to Cut
  Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  Collaboration, Marketing Budgets, Measurement, Recession
• To Sell During a Recession, Shop a Mile in Their ShoesJenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the ...
  Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
• Look at Me. Now, Focus.
  These days, companies are scrambling to stay competitive. Is there a silver bullet out there that can help? Something to get you through these tough times? According to Geoffrey Moore ...
  B2B Marketing, Branding, Collaboration, Positioning
• Advice to Out-of-Workers: Read This Before You 'Network' With MeLori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your ...
  Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites