Management

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• The Evolution of Marketing Agencies and ConsultanciesPaul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• 10 Questions + 10 Actions = Lead Generation GainsDan McDade
  Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the ...
  Collaboration, Lead Generation, Management, Marketing Smarter, Marketing Tips
• What Guy Kawasaki Learned From Steve Jobs [Slide Show]Christian Gulliksen
  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. ...
  Creativity, Management, Marketing Inspiration
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and ...
  Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• What You Can Learn From Steve Jobs
  "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  Collaboration, Community, Management
• Three Keys to Maintaining Google-Style Business Innovation
  In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of ...
  Creativity, Management, Marketing Inspiration, Marketing Smarter
• Three Ways to Avoid Disastrous Customer Service
  "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  Customer Experience, Customer Relationships, Customer Service, Management
• Six Traits of an Effective B2B Social Media Conversationalist
  As we leave the summer behind and gear up for a fresh, crisp autumn B2B marketing push, here's a quick question to ponder: How's that social media outreach going for ...
  B2B Marketing, Management, Social Media, Thought Leadership
• Five Fundamentals for Productive Ideation SessionsJeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost ...
  Collaboration, Creativity, Humor, Management, Marketing Smarter
• How to Be a Great Panel Moderator
  Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
  Management, Public Speaking, Thought Leadership
• CMOs: Where Are the Marketing Innovators?
  In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their ...
  Creativity, Management, Research Summaries
• Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
  Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why ...
  Management, Measurement, Videos
• Four Lessons From the Social Business Trenches
  On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  Community, Management, Social Business, Social Media
• Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]Christian Gulliksen
  Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using ...
  Career Management, Creativity, Management
• Planning Isn't Free: What Marketers Can Learn From HGTVLaura Patterson
  HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing ...
  Collaboration, Management, Marketing Plans
• Nine Questions to Ask When Hiring an SEO Expert
  If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  Hiring Outside Resources, Management, Search Engine Marketing, SEO
• Marketing Can't Fix a Broken Business [Slide Show]Mark Stevens
  Contrary to conventional thinking, marketing can't fix a broken business. This slide show explores the hidden plagues that could be hurting your business.
  Customer Experience, Management, Marketing Smarter, Marketing Tips
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your WayDavid Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the ...
  Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Use Social Serendipity to Boost Innovation
  What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, ...
  Collaboration, Creativity, Management
• Three Mistaken Beliefs That Can Cripple Marketing Teams
  What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like ...
  Collaboration, Management, Marketing Smarter