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• Sidle Up to the LiveBar
  If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up: ...
  Feedback, Interactive Marketing, New Media, Social Media, Websites
• Case Study: How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignKimberly Smith
  Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including ...
• Widget for Dollars
  You know investing in widgets can improve brand recognition and site traffic. So what's holding up execution? Well, you protest, I’m not very tech-savvy. Breaking news: widgets have evolved. Sites ...
  Interactive Marketing, New Media, Social Media, Websites
• Case Study: How a Controversial Book Became a Bestseller via an Aggressive Web CampaignKimberly Smith
  When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So ...
• Case Study: How a Telecommunications Company Used Video to Streamline Its Sales ProcessKimberly Smith
  Digium created a Web-based video that covered all the essential points of in-person presentations, but in a format more easily accessible to all of its sales outlets. The results: a ...
• Top 5 Legitimate SEO Techniques That Will Help Your Business Get FoundMike Volpe
  It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on ...
  Blogging, SEO, Social Media, Websites
• Time to Yelp!
  Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  Interactive Marketing, New Media, Social Media, Targeting, Websites
• A Six-Step Web-Branding Blueprint for the Experience EconomyJerry Bader
  Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities ...
  Customer Experience, Marketing Tips, Videos, Websites
• Case Study: How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and MoreKimberly Smith
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons ...
• What to Test in Multivariate Testing: Identifying Site Factors (Part 3)Eric Hansen
  In Part 2 of this series, the author looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and ...
  Testing, Website Design, Websites
• Case Study: How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-LeadKimberly Smith
  Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going ...
• Maximize Your Search Potential Through Blended SearchBrian Brown
  Blended search, also known as universal search, is starting to change the way searchers see search results—and consequently, the way search marketers and Web site owners approach search marketing.
  Search Engines, SEO, Websites
• Case Study: How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsNettie Hartsock
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. ...
• What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2)Eric Hansen
  In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Now, he looks at what ...
  Metrics, Testing, Website Design, Websites
• Case Study: A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceNettie Hartsock
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver ...
• Five Ways to Optimize Luxury Online Sales ChannelsSuzanne Hader
  Considering the stakes, it's no surprise that the online sales channel is becoming increasingly important to the bottom line of top-shelf brands as consumers of luxury products and services continue ...
  Branding, Channel Marketing, Online Marketing, Websites
• Case Study: How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreNettie Hartsock
  Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, ...
• Multivariate Testing, Part 1: An IntroductionEric Hansen
  As web marketers seek new ways to boost conversion rates and improve the site experience of their visitors, interest in multivariate testing is on a feverish rise. But those unfamiliar ...
  Online Marketing, Testing, Websites
• All Search Engines Love Spiders: How Meta Commands Can Help You Love Them TooScott Buresh
  Nearly all search engines use spiders (also known as robots, their original name) to go out and scour the Web looking for Web pages. These search engine spiders then bring ...
  Search Engines, Website Design, Websites
• How to Strengthen a Site via Title Tag Strategies: Part 2, Some Advanced TacticsBrian Brown
  If you hadn't paid much attention to title tags until now, but you implemented the basic concepts covered in part one of this series, you are already well on your ...
  Measurement, Testing, Websites