Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out.
Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer.
Just what do these terms mean? Mainly, they mean ...
Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level.
If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door ...
The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in ...
What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an input (investment). But here's the trick: ignoring the input, or ...
The process of thinking deeply is known as "workable wondering," which involves the use of empirical, rigorous, and relevant information to challenge our assumptions. It means more than collecting information. It requires reading between the lines.
Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question ...
If you are in the business of serving customers, right now is the time to seek out the intangible opportunities to soothe the savaged consumer soul. Here are 11 ideas that will bring you dividends by soothing the frayed nerves ...
It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:
Last year, to sell tickets ...
When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up: ...