Feedback: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales
• Seven Ways to Help Sales Use Marketing Content to Win Buyer TrustCliff Pollan
  Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Relationships, Feedback, Inbound Marketing, Lead Generation, Sales, Social Media
• Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
  Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Insight, Feedback, Positioning, Technology, Value Propositions
• Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]Christian Gulliksen
  After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT ...
  B2B Marketing, Customer Relationships, Feedback, Marketing Tips, Testimonials, Trade Shows/Events
• Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About ItSean Geehan
  Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...
  B2B Marketing, Customer Retention, Customer Satisfaction, Feedback, Voice of the Customer
• How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode ScalesCarey V. Azzara
  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're ...
  Creativity, Feedback, Marketing Tips, Research, Surveys, Writing
• When Bad Buzz Happens to Good Companies
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word of Mouth
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  Advertising, Feedback, Interactive Marketing, Social Media, Videos
• 13 Essential Social-Media 'Listening Tools'Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. ...
  Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth

Feedback: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts

Feedback: Online seminar broadcasts from the best minds in marketing

• Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David Bratvold
  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
  Community, Content, Customer Engagement, Digital Marketing, Feedback, Interactive Marketing, Marketing Inspiration, Research, User-Generated Content
• MarketingProfs University: Developing an Email Strategy That Keeps People ConnectedBroadcast on 3/15/2012 with Morgan Stewart
  This PRO seminar and first class of MarketingProfs University's Email Marketing Master Course will identify the critical strategic elements for successful email programs, tie those elements to your specific business objectives, and demonstrate how to continually optimize your email program based on customer feedback.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Email, Email Campaigns, Email Marketing, Feedback, Marketing Strategy

Feedback: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Keys to Creating Case Studies That SellReleased on 3/22/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.
  Case Studies, Content, Feedback, Marketing Strategy, Take 10, Writing
• Take 10: Five Ways to Streamline Your Content Approval ProcessReleased on 6/29/2012 with Daphne Gray-Grant
  In just 10 minutes, you'll learn five simple ways to make your content approval process less painful and more effective. We're going to guide you through the content creation and approval process so that you can focus on more important things, like your bottom line.
  Content, Content Marketing, Feedback, Management, Take 10