• Affiliate Marketing: How to Boost Sales and Minimize Risk by Kimberly Smith
  Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
  More articles on Blogging, Collaboration, Feedback, Marketing Strategy, New Media, Product Marketing, Promotions, Recession, Word of Mouth
• 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
  More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
• Five Ways to Maximize ROW (Return on Webinar) by Kimberly Smith
  How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
  More articles on Collaboration, Customer Engagement, Feedback, Interactive Marketing, Marketing Strategy, Measurement, Public Speaking, Webinars
• Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker by Stephanie Miller
  Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out.
  More articles on Customer Engagement, Email Marketing, Feedback, Measurement, Metrics
• To Sell During a Recession, Shop a Mile in Their Shoes by Jenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
  More articles on Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
• How to Become 'Their Brand': Engaging Today's Fickle Customers by Manila Austin
  Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer. Just what do these terms mean? Mainly, they mean ...
  More articles on Branding, Community, Customer Engagement, Customer Relationships, Feedback, Market Research, Personalization, Personas, Segmentation
• Three Steps to Making Valuable Customer Connections on Facebook by Kimberly Smith
  Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level. If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door ...
  More articles on Community, Customer Relationships, Facebook, Feedback, MySpace, Social Media, Social Networking
• Honest to Blog: 5 Tips For Developing a Corporate Blogging Policy by Kimberly Smith
  The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
  More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Feedback, Marketing Tips
• Five Ways to Fail at Attracting and Retaining Customers in 2009 by Michael DiFrisco
  Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in ...
  More articles on Branding, Customer Retention, Feedback, Marketing Tips
• Social Media ROI—What's the 'Return on Ignoring'? by David Alston
  What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an input (investment). But here's the trick: ignoring the input, or ...
  More articles on Customer Engagement, Economic Crisis, Feedback, ROI, Social Media
• How to Foster 'Workable Wondering' to Harness Consumer Insights by Gerald Zaltman, Lindsay Zaltman
  The process of thinking deeply is known as "workable wondering," which involves the use of empirical, rigorous, and relevant information to challenge our assumptions. It means more than collecting information. It requires reading between the lines.
  More articles on Creativity, Customer Behavior, Feedback, Marketing Smarter, Segmentation
• Adopting a Web 2.0 Mindset: Walk Before You Wiki by Val Fox
  Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question ...
  More articles on Customer Behavior, Feedback, Web Analytics, Website Design
• Soothing the Savaged Consumer Soul: 11 Ways to Show Love When Times Are Tough by Jeanne Bliss
  If you are in the business of serving customers, right now is the time to seek out the intangible opportunities to soothe the savaged consumer soul. Here are 11 ideas that will bring you dividends by soothing the frayed nerves ...
  More articles on Creativity, Customer Relationships, Customer Service, Economic Crisis, Feedback

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• When Bad Buzz Happens to Good Companies
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  More articles on Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word of Mouth
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  More articles on Advertising, Feedback, Interactive Marketing, Social Media, Videos
• Get 'em Chattering
  When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they ...
  More articles on Feedback, Interactive Marketing, Marketing Analytics, Surveys, Web Analytics, Websites
• Dare to Go Viral, Part Two
  Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  More articles on Blogging, Collaboration, Feedback, Interactive Marketing, New Media, Social Media, Twitter, Videos
• Sidle Up to the LiveBar
  If you dropped everything and followed the leader every time a social media tool went live, you'd never have time to do real work. Right? Not this time. Chin up: ...
  More articles on Feedback, Interactive Marketing, New Media, Social Media, Websites

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