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• Killer Web Content: Make the Sale, Deliver the Service, Build the BrandGerry McGovern
  Do you have the killer instinct? A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer ...
  Creativity, Keywords, Web Copy, Websites, Writing
• Creating Momentum: Guide Site Visitors Forward to the Next PageNick Usborne
  All too often, Web pages, even homepages, provide readers with a variety of choices, but don't really provide a clear way forward. This is particularly true when a site has ...
  Web Copy, Website Design, Websites
• Four Critical Keys to Writing a Web Site Home PageNick Usborne
  Customer Satisfaction, Value Propositions, Websites, Writing
• Eight Ways Big Brands Screw up Search—A Case Study: Nike.comWil Reynolds
  Overall, big brands typically screw up search in two big ways, and Nike is no different... .
  Case Studies, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Website Design, Websites
• Stretching the Truth Online Has Never Been EasierHesh Reinfeld
  The author doesn't own a Blackberry. But his clients don't know that. They're impressed when they receive an email from him with the tag line: Sent from a BlackBerry wireless ...
  Creativity, Websites, White Papers
• Click-to-Call 101John Federman
  Advertising, Customer Satisfaction, Lead Generation, PPC Campaigns, Websites
• Marketing Challenge: Three Ways to Score With Downloadable ProductsHank Stroll
  This week: Many businesses have succeeded in selling products online in the form of e-books, e-reports and other downloadable content. Of course, it's not as simple as posting the product ...
  Marketing Challenges, Newsletters, Online Marketing, Thought Leadership, Websites, Writing
• Organic SEO—What Does It Really Mean?Scott Buresh
  Links, Search Engines, SEO, Web Content, Website Design, Websites
• E-books: A Hip and Stylish Younger Sibling to the Nerdy WhitepaperDavid Meerman Scott
  Done well, e-books deliver authentic thought leadership, branding an organization as one to do business with. Here are some examples of successful e-books to get your creative energy flowing....
  Press Releases, Social Media, Thought Leadership, Websites, Writing
• Ten Effective SEO Design Tips (to Impress Visitors—and Search Engines)Barry Fenning
  If your visitors like your Web site, there is a very good likelihood that the search engines will, too. With this in mind, the following 10 tips focus on how to ...
  Keywords, SEO, Web Copy, Website Design, Websites
• Marketing Challenge: When Branding Equals LoyaltyHank Stroll
  This week: When done right, desktop-based applications are beneficial tools that give marketers a way to keep customers engaged with their company by providing them with entertainment, information, or functionality. ...
  Customer Retention, Marketing Challenges, Search Engines, Websites
• How to Create Effective Brand-Driven Entertainment Content for the WebTed Page
  Computers are the campfires of today, around which we are all gathered. If you have a good story to tell there, people will listen. Here is a practical guide to creating ...
  Blogging, Brand Awareness, Customer Engagement, SEO, Videos, Websites, Word-of-Mouth
• Organic SEO—What Does It Really Mean?Scott Buresh
  There's more than one way to skin a cat—and for achieving natural search engine results.
  Search Engines, SEO, Web Copy, Websites
• Is Your Web Site Old and Out of Touch?Nick Usborne
  A great many changes are taking place online right now. This is particularly true when you are trying to reach and sell to potential customers who are up-to-date with new ...
  Online Marketing, Website Design, Websites
• Managing Your Marketing Career: Creating Your Personal Communications PlanWilliam Arruda
  You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now you need to take that same communications expertise and apply ...
  Blogging, Career Management, Personal Branding, Targeting, Thought Leadership, Websites
• How to Maximize Your Return on Investment With Google AdWordsNeil Anuskiewicz
  Collaboration, Copywriting, Customer Acquisition, Google, Keywords, Landing Pages, PPC Campaigns, ROI, Websites
• Marketing Challenge: Two Tradeshow AlternativesHank Stroll
  For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. So what are the alternatives to tradeshow marketing?
  Email Campaigns, Marketing Challenges, Newsletters, Tradeshows/Events, Websites
• The Seven Deadly Sins of Marketing Professional Services OnlineDoug Stern
  Selling intangibles is hard work. Putting together a successful Web site that peddles intangibles is even harder. Here's a look at the top sins that many professional services sites—maybe most—commit... along ...
  Marketing Tips, Services Marketing, Web Copy, Website Design, Websites
• Ethical SEO and Competitor MonitoringScott Buresh
  Hiring Outside Resources, Keywords, Search Engines, SEO, Websites
• A Crash Course for Marketers on Google's New Trend ToolWil Reynolds
  Google recently launched Google Trends, a tool that allows you to view keyword search trends by year and month. You can also view trends by news mentions and by region/country ...
  Google, Keywords, Websites