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• Case Study: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Laurie Lande
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find ...
• How to Strengthen a Site via Title Tag Strategies, Part 1: The BasicsBrian Brown
  Why is it that one of the most important elements of a Web site—title tags—which also tend to be one of the easiest to manage, is so often done incorrectly? ...
  Keywords, Websites
• Case Study: How a Retail Company Increased Web Sales Order Value 60% via Automated PersonalizationKimberly Smith
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real ...
• Case Study: How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday SalesLaurie Lande
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a ...
• MarketingProfs Podcast: Blogging for SEO Juice and WordPress PluginsJohn Wall, Christopher S. Penn
  How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more in this Marketing Over Coffee, a weekly audio program sponsored ...
  Advertising, Blogging, Websites
• Case Study: How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesKimberly Smith
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has ...
• Case Study: How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRankLaurie Lande
  Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on ...
• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link PopularityMiles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will ...
  Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
• How to Explain OpenSocial to Your ExecutivesJeremiah Owyang
  If you are someone who is partially or wholly responsible for the long-term direction of your Web site, or the Web sites of your clients, you have to be able ...
  Facebook, Google, LinkedIn, Social Networking, Website Design, Websites
• Three SEO Issues New Web Sites Face (and Five Solutions)Scott Buresh
  It's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success ...
  Google, Keywords, SEO, Web Copy, Websites
• A 10-Step Program for Search Engine FitnessChet Geschickter
  There's no silver bullet for search engine optimization. You need to do the right things over and over, over extended periods of time. Key among these are generating relevant content, ...
  Keywords, Search Engines, SEO, Websites
• MarketingProfs Video: RSS—REALLY SimplifiedMatt Dickman
  Marketers may be from Venus and IT might be from Mars, but marketers nonetheless need to understand what the IT guys are talking about. In a new series of short ...
  High-Tech Marketing, New Media, RSS, Websites
• Case Study: How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsKimberly Smith
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach ...
• Killer Web Content ExamplesGerry McGovern
  Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
  Customer Engagement, Web Content, Web Copy, Websites
• A Web Site Without Video Is Like...Jerry Bader
  ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
  Customer Engagement, Landing Pages, Videos, Web Copy, Websites
• Web Site Creation and the Eye of the SpiderScott Buresh
  There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" a program that routinely combs ...
  Search Engines, SEO, Website Design, Websites
• 18 Web Marketing Concepts That Make a DifferenceJerry Bader
  These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where ...
  Customer Engagement, Marketing Tips, Online Marketing, Positioning, Web Copy, Website Design, Websites
• Wiki Your Way to More Search Engine Real EstateBen Elowitz
  It's well known that a page-one search placement on Google, Yahoo, or MSN is imperative for driving organic traffic to your Web site. But if you're already in the enviable ...
  Customer Engagement, Keywords, SEO, Websites
• Content Is a Science, Not an ArtGerry McGovern
  Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a ...
  Content, Websites
• New Interactive Tools and Tactics for the B2B MarketerJoe Rizzo
  In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, ...
  B2B Marketing, Interactive Marketing, Landing Pages, Lead Generation, Small Business, Website Design, Websites