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Three Tips for Getting Your Product on a Major Retailer's Shelves
You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
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Why Context Matters in Building Lead Nurturing Programs
"Some people would say that nurturing is based on a marketer's goal such as building brand awareness or your company's reputation for thought leadership," writes Ardath Albee at Marketing Interactions. ...
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Three Ways to Market Nostalgia in Social Communities
You've no doubt noticed it: Products from the past are making a comeback. Coke and Pepsi have recently introduced throwback versions of their soft drinks. Mrs. Butterworth, Strawberry Shortcake, Atari ...
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Two Ad-Design Rules to Make Your Brand Message Stick
"Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But ...
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Do You Flickr?
Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential ...
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Making UGC a Picnic
What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
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Move Over, Night Rider
We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily ...
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That's Mine! My Name's on It!
Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering:
A showroom. Pros: People ...
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Your Moustache Makes a Good Point
Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...
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STAMP Out the Ad Noise
Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
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Trendspotting
If you want to measure the impact of social-media campaigns on your brand reputation, try a free tool called Trendrr, Warren Katz suggests. "I haven't been using it long," he ...
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Keep in Touch This Summer, OK?
As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
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Five Stages of the Purchase Cycle
Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
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I'm Too Sexy for My Shirt
Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
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Gimme Shelter! Quick!
The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
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Hit Me Baby One More Time
While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great ...
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Watch Your Finger on That Trigger
"Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's ...
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Up, Up, and Away!
We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
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Dare to Go Viral, Part One
There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
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Brand 'Em, and Let 'Em Roam Free
We are exposed to people interacting with their favorite brands every day—for instance, commuters drinking bottled water. Might these glimpses of others using common brands influence our own brand choices? ...
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